When it comes to content published online, a premium piece of information can be anywhere. From answers published on Quora or Reddit or comments on any community platform, we often come across comments and replies that summarize a topic even better than a complete blog post. But often, such gems go unnoticed as we are tuned to give more importance to content published on blogs.
To address this issue and give its users seamless access to premium information irrespective of the fact where it is published, Google has planned to update the helpful content system algorithm in the coming months.
The update is expected to roll out in the next few months. It will allow Google Search to understand content created from a personal or expert point of view.
Before we dive into what changes Google is making under its latest update, let us explain to you what Google’s helpful content update actually is.
What is Google’s Helpful Content Update?
Google’s helpful content update is actually an algorithm update, which is consistently made by Google in order to weed out spammy content written solely for the purpose of attaining higher rankings in SERPs while rewarding websites with natural and high-quality content written for the purpose of educating people.
What Changes are Being Made by Google Under the Latest Content Update of March 2023?
Here’s what Google has said about the update:
- “We’re also improving how we rank results in Search overall, with a greater focus on content with unique expertise and experience.”
- “We’ll roll out an update to this system that more deeply understands content created from a personal or expert point of view, allowing us to rank more of this useful information on Search.”
Danny Sullivan, the Google Search Liasion, recently tweeted:
“We’re also improving how we rank results in Search overall. Helpful information can often live in unexpected or hard-to-find places: a comment in a forum thread, a post on a little-known blog, or an article with unique expertise on a topic. Our helpful content ranking system will soon show more of these “hidden gems” on Search, particularly when we think they’ll improve the results.”
Why Should You Care About The Latest Google Helpful Content Update?
Well, if you are a content marketer, you should take every update seriously. Even a minor tweak in Google’s ranking algorithm can have a significant impact on your content marketing strategy.
So, if you want to make the most of this upcoming update, pay attention to the contributions you make through comments or replies on social media and platforms like Quora, Reddit, Medium, and YouTube. At the same time, keep creating and publishing helpful content on your website.
Who knows, a one-liner but highly specific answer may become a source of massive traffic for your business.