Packaging design in USA is a great service to offer. With millions of online and offline businesses operating in the country in various industries, the demand for product packaging design is only going to go up with time.
But still, a lot of rookies in this field are seeking answers to gauge the potential of this skill. Likewise, some business owners are not sure who is packaging designers and what their role is.
If you have any doubts or ambiguities or want to get a rough idea of packaging design costs in the USA, keep reading. This article will answer all your queries in a detailed manner.
Who is a Packaging Designer & What are the Responsibilities of a Packaging Designer?
A package designer is someone who is creative and well-versed with the design toolkit used for crafting designs from scratch. A designer conceptualizes, designs, and creates a prototype of packaging material before it is approved by the client.
Then, according to the client’s preferences, the designer uses shapes, colors, graphics, and other required elements to design packaging that is functional and appealing to customers.
Here are the top responsibilities of a packaging designer:
- Brainstorm design ideas for the packaging material of the product.
- Create a prototype to present to the client.
- Keep an eye on the consumer and marketing trends to be able to meet unique client requirements from various industries.
- Collaborate with the marketing and creative team to be on the same page with everyone.
- Redesign prototypes when required and implement feedback from the client or other team members.
How Much Do Package Designers Charge in the USA?
For a custom package design, a design agency will quote you anything between $3,000 and $20,000.
Generally, a packaging design agency will look at your requirements before giving you a quote. Depending on the complexity of the design and the time required to create it, a packaging design agency will give you a final quote.
The price will also vary depending on the type of packaging you are looking for. The more elegant and impactful the packaging type, the higher the design cost.
What Skills Do You Need to Be a Package Designer?
Have you ever applied for a packaging design role in the USA? Or have you ever researched what are the job responsibilities of a packaging designer? If you are confused or have no idea, let’s clear all your queries.
You will find the following points in the job description of a packaging designer:
- Natural talent for design and a keen eye for detail.
- Ability to conduct market research and brainstorm contemporary design concepts.
- Familiarity with various packaging materials.
- Knowledge of consumer packaging health and safety regulations.
- Hands-on experience working with 3D design software including CAD or AutoCAD.
- Excellent written and verbal communication skills.
What are the Three Types of Packaging Design?
Generally, there are three types of packaging design:
1. Primary
This is the most basic type of packaging. It holds your product which could be solid, liquid, a mix of both, etc. Common examples of primary packaging are shampoo bottles, soft drink bottles, flour bags, snack holders, etc.
2. Secondary
The secondary packaging comes over the primary packaging. Its purpose is to enhance the look of the product or offer it additional protection during transportation. A box containing a perfume bottle is the most common example of secondary packaging.
3. Tertiary
It is mostly given to high-end products while they are stored in a warehouse or in a space where they can be broken or damaged easily. Large cardboard boxes, pallets, and stretch wraps are some of the common examples of this type of packaging.
How Long Does it Take to Design a Package?
Well, it depends on the size of the design, the complexity of the idea, and the expertise of a packaging designer( or the reputation of the packaging design in the USA you hire).
On average, it takes between one week to a full month to complete a single design. In the first phase, a prototype is prepared and sent to the client for review. Even designing a prototype can take up to a full week.
Once the prototype is approved, the design team will start creating a design. But this design too—once delivered—might be revised based on the client’s feedback.
Is Package Design In Demand in the USA?
Yes, it is one of the sought-after services in the USA as all small and big businesses selling a physical product need a packaging design to market their products.
Online branding agency services also offer this service to their digital marketing and branding clients, so the client can avail of all the required services under one roof.
When marketing and the product’s packaging design complement each other, sales go up. The brand’s taglines, slogans, and design make an unbeatable combo to beat the competition.
As far as the demand for these services is concerned, the sky’s the limit. As a packaging designer or a packaging design agency in the USA, you can work with hundreds of clients from a wide range of industries.
Will a Packaging Design Firm Also Print the Design?
No, that’s not always the case. In fact, in most cases, a packaging design firm’s job is to create the design only while the design is printed by a printing company.
However, in the USA, some agencies do offer both services under one roof. This way the business owners can hand over all the design and print work to a company and give their entire focus and time to managing business operations.
How Can I Contact the Digital Gravity Agency for Product Packaging Design?
Send us your queries by filling out the form at the bottom of this page. We would love to hear your interesting product packaging design ideas and see how we can serve you in this venture.