At the beginning of the 21st century, there was no concept of “Digital Marketing”. Marketing was all about door-to-door selling and print advertising. To be honest, it was so grueling being a marketer. And at some point, all marketers wished they could find a quick and easy way to promote their products to the masses.
Fast forward to this day, a lot has changed. We now have thousands of—small and big—digital agencies in the USA helping businesses grow online. You can reach the masses by spending a few bucks and leveraging available technologies.
And the current state is not the pinnacle of digital marketing; it’s still evolving. If you are a freelance digital marketer or running your own digital marketing agency, continue reading. This article will cover the six hot tech trends in marketing to watch out for in 2023.
6 Tech Trends in Marketing to Watch Out for in 2023
The following tech trends will strengthen your digital marketing agency in the USA and help you to generate desired results for your clients:
1. Metaverse
Just go back a decade, could you imagine being present in an imaginary world? You are there without being physically present there… Amazing, isn’t it? Once it was a fantasy, today it’s a reality. Metaverse is today’s futuristic blend of virtual reality (VR), augmented reality (AR), and artificial intelligence (AI).
It features an immersive 3D experience where users find themselves physically present in a completely digital world. Take the example of Roblox—an interactive gaming platform. Users in it can create their own avatars and feel the experiences without actually buying them.
Even digital marketing agencies in the USA are using games to advertise their products. Brands also use augmented reality to create memorable shopping experiences in which buyers can virtually try on clothes before actually buying them.
If we talk about the top tech trends in marketing, Metaverse is the most exciting one. It’s unimaginable and would surely amaze ordinary minds who have never experienced anything like this before.
Buyers and sellers will interact in a virtual world and bargain over a product—just like in a physical world. Shopping will be fun in the future. And of course, people will get addicted to such experiences.
According to the influencer marketing hub: “Metaverse’s global market value is $47.48 billion in 2022, and has a robust CAGR of 39.44%. By 2030 the value is expected to reach $678.80 billion.”
image-source: technologyreview.com
2. User Experience
When it comes to creating a digital product or selling online, user experience is the key to success. No one likes to interact with a poorly-designed, hard-to-navigate website. The same is true for mobile applications and all forms of digital products.
Here are some interesting studies indicating the importance of UX in digital marketing:
- 70% of online businesses fall through because of bad UX. (Uxeria)
- 94% of people do not trust outdated websites. (YouGov)
- 79% of people will immediately look for another site if they don’t like what they see on the first one. (Think With Google)
- 39% of people will stop engaging with a website if the image loading time is too slow. (Blue Corona)
Modern-day digital marketers are not typical, old-fashioned marketers who had little to no tech knowledge. They know how a website works, what technical problems slow down the progress of a website, and what kind of layouts and navigation impress the visitors.
You may get everything right in the SEO and PPC and still not get the desired results because of the poor user experience. From organic marketing campaigns to paid ads, digital marketing will only yield results for your brand if you offer your prospects a memorable experience.
image-source: optinmonster.com
3. Chatbots
Chatbots are everywhere. Mobile applications and websites both have integrated chatbots to entertain customer queries promptly. (This aspect is often considered part of user experience).
Research by Analytics Insight says: “The market is expected to grow by around 25% by 2024 which is an impressive growth rate. The study also estimates that by 2023, over 800 million users in over 190 countries will be using chatbots to conduct various activities including online shopping, banking, booking travel, and much more.”
People today buy goods on the go. When they land on a website, they have no time to ask questions and then wait for several hours to get those queries answered.
Intelligent chatbots remove this obstacle. And this is why websites and mobile applications with chatbots always win the competition. Chatbots facilitate live seamless communication and offer exemplary 24/7 support to prospects as well as customers.
This way, a business can reduce the interaction between clients and the business representative. In fact, you don’t need to hire a human resource to manage the customer support department.
If you are offering digital marketing services in the USA but your client’s website doesn’t have a chatbot, ask them to create a chatbot for it.
source: socialintents.com
Also Read: 6 Best Small Business Website Design Examples For 2023
4. Voice Search
Accept it or not, voice search is the future. People love the freedom to search for a certain product on a website on the go. They don’t have time to navigate through different sections to reach the page where they find the product they were looking for.
Statistics show that 41% of adults use voice search at least once per day. In 2020, more than half of all smartphone users voice technology to interact with devices.
Fortunately, incorporating a voice search feature into your website isn’t a big deal today. As a digital marketing agency in the USA, we do have a team of web experts who can add any type of useful feature to our client’s website.
If you have a website, it’s worth optimizing it for voice search. This unique feature will give you an edge over your competitors. You can also add a “search” option that accepts voice instructions and presents an appropriate answer to the users.
source: bloggingwizard.com
5. Social Media Marketing
Social media marketing can help you get amazing results in a shorter time with minimum investment. It barely costs you anything when you aim for organic reach; all you need is a creative, something relatable for your audience, and consistency!
According to the latest statistics, more than half of the world now uses social media (58.4%). In the last year, 424 million new users have come online. The average daily time spent using social media is 2h 27m.
These numbers are staggering. Imagine the impact of social media on your business if you get your strategy right. You will be able to direct substantial traffic to your website and increase conversions.
Digital marketing agencies in the USA use social media for small and big brands to boost brand awareness. All sizes of businesses need a strong social media presence to establish credibility and engage with their audience.
One viral post and your brand will become globally recognized; such is the power of social media.
Need help with your social media? Hire Digital Gravity Agency and we’ll amaze you with our work!
image source:hootsuite.com
6. Data Analytics
Data is like a gold mine, the deeper you go into it the more valuable insights you will discover. In the future, you can use those insights to make informed decisions and identity decisions to create custom marketing campaigns for your business.
With so many data collection tools available, collecting data shouldn’t be a big deal today. Take the example of Google Analytics, it tells you everything about the users—on which page they spent the most time, which page has the highest bounce rate, and which page is getting the most conversions.
Some other data analytics tools are:
- R and Python
- Microsoft Excel
- Tableau
- RapidMiner
- KNIME
- Power BI
- Apache Spark
- QlikView
Using powerful data analytics tools you can spy on your competitors, identify the buying habits of your customers, and therefore generate better results for your business.
If you know who’s more likely to buy your product, when, why, and for how much price, the problem is solved! With these insights, you won’t require a magic wand to set the wheel in motion.
image-source: towardsdatascience.com
Final Words
What you’re seeing in digital marketing today is nothing compared to what the future holds. With the arrival of the Metaverse, an ordinary mind won’t be able to grasp the true potential of digital marketing. Businesses will entertain prospects in a way they could never imagine. And other tech trends such as data analytics, voice search, chatbots, and social media marketing are equally important.
All you need to do-–in the best interest of your business— is to hire a qualified PPC agency in the USA to create and manage result-driven digital marketing campaigns for your business. At Digital Gravity Agency, we do exactly that!
If you have a query or want to kick-start your exciting digital marketing journey with us today, fill out the form. Our team will contact you within the next few hours and create a custom plan exclusively for your business.