{"id":2998,"date":"2022-07-15T13:41:48","date_gmt":"2022-07-15T13:41:48","guid":{"rendered":"https:\/\/www.digitalgravityagency.com\/blog\/?p=2998"},"modified":"2022-07-15T13:43:42","modified_gmt":"2022-07-15T13:43:42","slug":"is-google-in-trouble-entry-of-new-search-engine","status":"publish","type":"post","link":"https:\/\/www.digitalgravityagency.com\/blog\/is-google-in-trouble-entry-of-new-search-engine\/","title":{"rendered":"Is Google In Trouble ? Entry of New Search Engine"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Back in 1995, when very few privileged ones had access to the internet, and there was no such thing as \u201cDigital Marketing\u201d, two bright students at Stanford University were creating the world\u2019s biggest search engine. Three years later, Google was officially launched in Menlo Park, California, United States.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Imagine a life today without Google; chaos, uncertainty, back to the sluggish Internet Explorer, and whatnot. Life without Google would be no less than a fiasco.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, people search for a plumber near them online, the nearest pizza shop with the best reviews, urgent cab for hire, and even their symptoms. And when it comes to research, Google is a mini-library.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google has the largest search market share. It\u2019s the industry\u2019s leading search engine with a wide range of useful features such as Answer Box, People Also Ask, Knowledge Panel, Map Pack, and Google My Business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But hold on. Will Google remain unbeatable forever? Will we ever see another search engine gracefully taking over as \u201cThe No.1 Search Engine\u201d from Google? Only the future will tell.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Though lately, Ahref, which sells an SEO software suite for link building, keyword research, competitor analysis, etc., launched its own search engine\u2014Yep.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This news has intrigued the tech geeks and digital marketing specialists. If Ahref\u2019s search engine turned out to be even better than Google, we\u2019ll see a massive change in the digital marketing landscape.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But before we dive into the ifs and buts, let\u2019s discuss what made Ahref take this step or what\u2019s their goal.<\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">TOC :-<\/p>\n<span class=\"ez-toc-title-toggle\"><a class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.digitalgravityagency.com\/blog\/is-google-in-trouble-entry-of-new-search-engine\/#Why_is_Ahref_Creating_a_New_Search_Engine\" title=\"Why is Ahref Creating a New Search Engine?\">Why is Ahref Creating a New Search Engine?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.digitalgravityagency.com\/blog\/is-google-in-trouble-entry-of-new-search-engine\/#Whats_Special_About_Yep\" title=\"What\u2019s Special About Yep?\">What\u2019s Special About Yep?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.digitalgravityagency.com\/blog\/is-google-in-trouble-entry-of-new-search-engine\/#What_Does_Yeps_Launch_Mean_for_Google\" title=\"What Does Yep\u2019s Launch Mean for Google?\">What Does Yep\u2019s Launch Mean for Google?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_is_Ahref_Creating_a_New_Search_Engine\"><\/span><span style=\"font-weight: 400;\">Why is Ahref Creating a New Search Engine?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are four primary reasons why a giant keyword research tool provider is keen to start its own search engine:<\/span><\/p>\n<h3><b>1.Google is Hoarding Visitors<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A while ago, Dmitry Gerasimenko, the CEO and co-founder of Ahref, tweeted:<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cGoogle is showing scraped content on search results page more and more so that you don\u2019t even need to visit a website in many cases, which reduces content authors\u2019 opportunity to monetize.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">As a <a href=\"https:\/\/www.digitalgravityagency.com\/services\/digital-marketing\/\">digital marketing agency<\/a>, we can relate to this problem. You spend months optimizing a client\u2019s base, building high-quality backlinks, creating content, and in the end, Google takes all the traffic.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What happens is instead of clicking on your website, the person who enters the query gets an answer on Google at a single glance in the Rich Snippets. Though you have the credit, you get little to no traffic. The ultimate intent behind creating content remains unfulfilled.<\/span><\/p>\n<h3><b>2.Google is Prying the Web<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Giant tech companies like Facebook and Google exercise control over the type of content people can access. No ordinary person enjoys this authority, nor the freedom to access anything online. This limits the monetization opportunities for content creators.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ahref\u2019s CEO wants to give content publishers more freedom and opportunities to monetize content. And not only the content creators but common web surfers too will enjoy the liberty of any form of content online on the go.<\/span><\/p>\n<h3><b>3.Dmitry Gerasimenko Thinks Goole\u2019s Model is Unfair<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">As one of the digital marketing services in the USA, we strongly agree with this concern. Content creators get peanuts for what they produce. That\u2019s because Google gets a major chunk of the revenue that comes from content someone else created after hours and days of research and polishing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With \u2018Yep\u2019, the name of Ahref\u2019s future search engine, content creators will get a fair share for their hard work.<\/span><\/p>\n<h3><b>4.Google Has Failed to Beget Innovation<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Further, Dmitry argues that Google\u2019s algorithm is too rigid. The same old-fashioned techniques of passing authority to websites with more content and artificial backlinks, and the inability to distinguish human-centric content from robotic content make Google quite less perfect than it\u2019s portrayed by the creators.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a result, Google discourages innovators and encourages people who know a few SEO tricks for boosting <a href=\"https:\/\/www.digitalgravityagency.com\/blog\/how-to-create-a-website-the-ultimate-guide-to-web-design\/\">websites<\/a>. This means someone who\u2019s an expert may not be able to rank his\/her website in a particular niche while someone who understands Google\u2019s algorithm inside out would get better results.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><img loading=\"lazy\" class=\"aligncenter wp-image-3000\" src=\"https:\/\/www.digitalgravityagency.com\/blog\/wp-content\/uploads\/2022\/07\/yep-beta.jpg\" alt=\"yep-beta\" width=\"562\" height=\"154\" srcset=\"https:\/\/www.digitalgravityagency.com\/blog\/wp-content\/uploads\/2022\/07\/yep-beta.jpg 755w, https:\/\/www.digitalgravityagency.com\/blog\/wp-content\/uploads\/2022\/07\/yep-beta-300x82.jpg 300w, https:\/\/www.digitalgravityagency.com\/blog\/wp-content\/uploads\/2022\/07\/yep-beta-624x171.jpg 624w\" sizes=\"(max-width: 562px) 100vw, 562px\" \/><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Whats_Special_About_Yep\"><\/span><span style=\"font-weight: 400;\">What\u2019s Special About Yep?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are two important features that make Yep an exciting launch for online marketing agencies. Do you know what those features are?<\/p>\n<h3><b>90\/10 Profit Sharing Model<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">One of the core features of the Yep search engine is a fair revenue model. It will empower content creators and would be sufficient from there to earn their livelihood with content production.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, the famous multilingual encyclopedia written in English also known as \u201cWikipedia\u201d won\u2019t have to beg for money because Yep will give them 9th\/10th of the revenue generated through them. Say Yep makes $100B a year, it will give $90B to content creators and publishers. A fair deal, isn\u2019t it?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yep aims to emphasize high-quality content by giving content creators a great reward for their efforts. Not just ordinary content creators but everyone including professionals, independent media, and people contributing while fostering high-quality content to populate web pages for search engine results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The company wants the Yep to have an author-centric profit-sharing model like YouTube. When people will get an equal reward for their time and money invested in content production, they will strive to get even further better with their quality. Ultimately, this will result in accurate and more relevant search results for the users.<\/span><\/p>\n<h3><b>Privacy<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If we talk from a digital marketing agency\u2019s perspective, privacy matters. It\u2019s one of the primary concerns for clients when they approach any agency for online marketing as they hand over confidential information regarding their digital assets.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But no matter how hard you try, you can\u2019t keep something private from Google. Google knows everything, it\u2019ll show you exactly the type of ad you\u2019d be interested in\u2014because it\u2019s sneaking on your search history.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To give search engine users 100% privacy and confidentiality of data, Yep will not store, collect, or share any personal information. It will not have any third-party search indexing, therefore all your searches will be secure from third-party services. Also, it does not use cookies\u2014if you wish your browser to use cookies, you can enable them via the search engine settings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another notable improvement about Yep is it will not use your search history, IP address, and non-personal, aggregated search information to auto-correct spelling mistakes or show recommendations based on the search history.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ahref\u2019s bot will crawl websites for now while in the future this crawling work will be done by Yepbot. Compared to Google where indexing can take days, Yep\u2019s search index will update after every 15 to 30 minutes.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Does_Yeps_Launch_Mean_for_Google\"><\/span><span style=\"font-weight: 400;\">What Does Yep\u2019s Launch Mean for Google?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So, does Yep\u2019s launch mean Google will lose its crown of the \u201cNo.1 Search Engine in the World\u201d? Well, in the long run, only time will tell. But being a reputable online marketing agency in the USA, we can tell with 100% confidence that Google is currently the best\u2014and nowhere in the future can any other search engine beat it in terms of use and popularity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Digital marketing services in the USA depend on Google to drive traffic to their clients\u2019 websites through SEO and PPC. No other search engine is that popular, thus no other search engine is part of the core focus of digital marketing services like Google.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some of the mind-blowing statistics regarding Google\u2019s popularity:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">There are over 70,000 Google searches each second.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google controls 90% of the global search engine market.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Has earned $116.3 billion in advertising revenue in 2018.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mobile devices account for 63% of all Google searches.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019s market share in US digital advertising is 37.2%.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More than 624,000 US websites embed Google Maps.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google facts show its DeepMind AI can identify more than 50 eye diseases.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is testing its AI with flood predictions. In 2019, it achieved its goal with 75% precision.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Now ask yourself, \u201cCan any search engine replace Google in the near future?\u201d Your honest answer would be \u201cno\u201d. It isn\u2019t a piece of cake. Despite all the privacy-related concerns and the general notion that Google is hoarding traffic, replacing Google isn\u2019t easy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People trust Google. They ask millions of questions to Google daily\u2014even though they know it\u2019s just a search engine. Digital marketing services in the USA spend millions on advertising on Google. So Google is easily the go-to search engine for people.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yep may offer more privacy and opportunity for content creators to earn, but it\u2019s nowhere near to Google in terms of popularity.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Back in 1995, when very few privileged ones had access to the internet, and there was no such thing as \u201cDigital Marketing\u201d, two bright students at Stanford University were creating the world\u2019s biggest search engine. Three years later, Google was officially launched in Menlo Park, California, United States. Imagine a life today without Google; chaos, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2999,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[76],"tags":[210,208,206,207,211,15,172,209],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is Google In Trouble ? Entry of New Search Engine - Digital Gravity Agency<\/title>\n<meta name=\"description\" content=\"Google is dominating the search engine marketing for quite a decade now. But is it still going to keep dominating? Find out here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalgravityagency.com\/blog\/is-google-in-trouble-entry-of-new-search-engine\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Google In Trouble ? Entry of New Search Engine - Digital Gravity Agency\" \/>\n<meta property=\"og:description\" content=\"Google is dominating the search engine marketing for quite a decade now. But is it still going to keep dominating? 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