{"id":3153,"date":"2022-11-24T09:21:10","date_gmt":"2022-11-24T09:21:10","guid":{"rendered":"https:\/\/www.digitalgravityagency.com\/blog\/?p=3153"},"modified":"2022-11-24T11:22:10","modified_gmt":"2022-11-24T11:22:10","slug":"do-franchises-needs-multiple-websites-to-rank-on-google","status":"publish","type":"post","link":"https:\/\/www.digitalgravityagency.com\/blog\/do-franchises-needs-multiple-websites-to-rank-on-google\/","title":{"rendered":"Do Franchises Needs Multiple Websites To Rank On Google?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Yes, franchises need many websites for different locations to rank on Google. We are not talking about multiple sites with separate domains. No, you will have multiple websites with one domain name for your franchises\/locations.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Have you ever heard about sub-websites or sub-directories?<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter\" src=\"https:\/\/www.bluecorona.com\/wp-content\/uploads\/2022\/08\/franchise-website-search-results2.jpg\" width=\"563\" height=\"246\" \/><\/p>\n<p style=\"text-align: center;\">source: bluecorona.com<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">TOC :-<\/p>\n<span class=\"ez-toc-title-toggle\"><a class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.digitalgravityagency.com\/blog\/do-franchises-needs-multiple-websites-to-rank-on-google\/#A_SubsiteSubdirectory_Structure_Defined\" title=\"A Subsite\/Subdirectory Structure Defined\">A Subsite\/Subdirectory Structure Defined<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.digitalgravityagency.com\/blog\/do-franchises-needs-multiple-websites-to-rank-on-google\/#Why_Your_Franchise_Should_Use_A_Single_Domain_Subsite_Model\" title=\"Why Your Franchise Should Use A Single Domain &amp; Subsite Model?\">Why Your Franchise Should Use A Single Domain &amp; Subsite Model?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.digitalgravityagency.com\/blog\/do-franchises-needs-multiple-websites-to-rank-on-google\/#When_a_multi-site_model_is_suitable\" title=\"When a multi-site model is suitable?\">When a multi-site model is suitable?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.digitalgravityagency.com\/blog\/do-franchises-needs-multiple-websites-to-rank-on-google\/#What_is_the_more_SEO-friendly_and_cost-effective_model_the_single_domain_subdirectory_or_the_multi-site_model\" title=\"What is the more SEO-friendly and cost-effective model, the single domain &amp; subdirectory or the multi-site model?\">What is the more SEO-friendly and cost-effective model, the single domain &amp; subdirectory or the multi-site model?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.digitalgravityagency.com\/blog\/do-franchises-needs-multiple-websites-to-rank-on-google\/#How_does_having_many_websites_and_domains_impact_your_business_in_the_long_run\" title=\"How does having many websites and domains impact your business in the long run?\">How does having many websites and domains impact your business in the long run?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.digitalgravityagency.com\/blog\/do-franchises-needs-multiple-websites-to-rank-on-google\/#Bottom_Line\" title=\"Bottom Line\">Bottom Line<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"A_SubsiteSubdirectory_Structure_Defined\"><\/span><strong>A Subsite\/Subdirectory Structure Defined<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Okay, so we have two choices. You create a subdomain\/website for each location your business serves under your main domain.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google and other search engines don\u2019t recognize these sites as belonging to a single business and domain.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They see them as separate entities and rank them accordingly. However, search engines view a site with a \u201csubdirectory\u201d or \u201csubfolder\u201d structure or a \u201csubsite\u201d as the same domain technically.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Black Tie Moving is a luxury relocation service provider. It provides services in all states of the USA, making it hard to rank for all searches related to different locations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So they create a sub-directory structure for multiple locations they serve. Their core domain is <\/span><strong>https:\/\/www.blacktiemoving.com<\/strong><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you visit this domain, you will see a tab called \u201clocations,\u201d which shows a drop-down menu when you hover your mouse over it.<\/span><\/p>\n<p><strong>https:\/\/www.blacktiemoving.com\/atlanta<\/strong><span style=\"font-weight: 400;\"> is the URL for the subsite for Atlanta. This subsite has a different set of content design from the other subsites to rank in a specific location for targetted keywords.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Your_Franchise_Should_Use_A_Single_Domain_Subsite_Model\"><\/span><strong>Why Your Franchise Should Use A Single Domain &amp; Subsite Model?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Single domain &amp; subsite strategy works because all the subsites are viewed as a single domain. Don&#8217;t get it? It saves you from investing more money, time, and effort into each area\u2019s site.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Your Branded Keywords Will Not Stop Each Other from Ranking for a Specific Location<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">When you create different websites with different domain names for all locations, your brand keywords compete with each other in the search engine results, negatively impacting your rankings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But when you follow one domain &amp; subsite strategy, searchers will always see one URL in the search engine result pages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rotorooter is a plumbing agency with multiple subsites for locations around the USA under one domain <strong>https:\/\/www.rotorooter.com<\/strong><\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether a user searches with \u201cRotorooter Michigan,\u201d \u201cRotorooter Dallas,\u201d or \u201cRotorooter Georgia,\u201d the search results will contain the same domain Rotorooter.com with different metadata for each location.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Your Content And Site Template Will Not Match with Multiple Other Sites<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Search engines don&#8217;t like it when various websites have the same template, content, and site structure. Having a single business site with outgrowing subsites remove this problem since search engines crawl all subsites as a single website.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>You Avoid Complexity While Building Websites for New Areas<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The businesses that follow the multi-site strategy need to do a lot of extra work when they open a new franchise in a new location.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They need to buy a new domain to launch a website from scratch. They have to bear the financial costs for each area, like domain and hosting service costs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, they need to invest in getting <\/span><a href=\"https:\/\/www.digitalgravityagency.com\/services\/digital-marketing\/search-engine-optimization\/\"><b>guaranteed SEO services<\/b><\/a><span style=\"font-weight: 400;\"> to get their new site decent domain authority.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Shared Domain Authority and Backlink Profile<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">A single domain hosts all the locations in the one domain &amp; subsite model. It means Google gives them a combined domain authority, and they share all the backlinks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yes, subsites dilute the \u2018link juice\u201d you get from your backlink profile, but you still don\u2019t need to do off-site SEO for each site separately. And your subsites get higher rankings because of the corporate domain.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Tracking Your Performance Becomes Easier<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">When you have <\/span><b>multiple websites for one business,<\/b><span style=\"font-weight: 400;\"> tracking their analytics becomes mind-boggling and time-consuming. You have only one data set when you track a location-specific website in analytics tools.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plus, you need to set up analytic tools for each site which takes effort and time. But with subsites under a single domain, you have data for multiple locations all at one central place, which you can filter by area or subsite.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>You Improve Your Chances of Ranking with Less Work<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">So, we have discussed many advantages of the corporate and subdirectory strategy for your brand. Many of these benefits help increase your organic visibility potential and lower the money and time spent doing so.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>The most frequently asked questions on <strong>Do Franchises Need Multiple Websites To Rank On Google?<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"When_a_multi-site_model_is_suitable\"><\/span><strong>When a multi-site model is suitable?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We recommend using one domain and subsite model for all franchises. But sometimes, it might be the wrong move, and the multisite strategy will be the right one. Here are the conditions.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-checked=\"false\" aria-level=\"1\"><span style=\"font-weight: 400;\">Each franchise or\/and area have a different brand<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-checked=\"false\" aria-level=\"1\"><span style=\"font-weight: 400;\">Each franchise or\/and provides unique services, e.g., one franchise only offers <\/span><strong><a href=\"https:\/\/www.digitalgravityagency.com\/services\/digital-marketing\/\">affordable digital marketing services<\/a><\/strong><span style=\"font-weight: 400;\">, and the other only offers branding services.<\/span><\/li>\n<\/ul>\n<h2><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"What_is_the_more_SEO-friendly_and_cost-effective_model_the_single_domain_subdirectory_or_the_multi-site_model\"><\/span><strong>What is the more SEO-friendly and cost-effective model, the single domain &amp; subdirectory or the multi-site model?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Certainly having a single business website with sub-directories for your franchises\/areas is a more pocket and SEO-friendly model.<\/span><\/p>\n<h2><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"How_does_having_many_websites_and_domains_impact_your_business_in_the_long_run\"><\/span><strong>How does having many websites and domains impact your business in the long run?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you create multiple sites with different domains for each franchise\/location, search engines will rank all those sites separately in the organic search results. It will directly impact your bottom line because the businesses on page one of SERPs get more calls than those on page 2 or 3.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Bottom_Line\"><\/span><strong>Bottom Line<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you have made the mistake of creating different websites for each of your locations or franchises, you can fix this mistake from now onwards. You can still start following the single domain &amp; subsite model and build subsites for your new franchises.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Based in Newyork, Digital Gravity Agency is a prominent digital marketing company in the USA. We can turn your goals for your new franchise\/location website into a reality.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We will build your franchise\u2019s website and optimize it for search engines like Google, Bing, and Youtube. These are not just big claims. Our clients include leading franchises in the country, and our team is passionate about helping your company next.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yes, franchises need many websites for different locations to rank on Google. We are not talking about multiple sites with separate domains. No, you will have multiple websites with one domain name for your franchises\/locations. &nbsp; Have you ever heard about sub-websites or sub-directories? source: bluecorona.com TOC :- A Subsite\/Subdirectory Structure DefinedWhy Your Franchise Should [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3163,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[76],"tags":[256,267,168,266,15,193,157],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Do Franchises Needs Multiple Websites To Rank On Google? -<\/title>\n<meta name=\"description\" content=\"A guide on Do Franchises Needs Multiple Websites To Rank On Google. 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