{"id":3200,"date":"2022-12-15T13:18:48","date_gmt":"2022-12-15T13:18:48","guid":{"rendered":"https:\/\/www.digitalgravityagency.com\/blog\/?p=3200"},"modified":"2022-12-15T13:18:48","modified_gmt":"2022-12-15T13:18:48","slug":"anchor-text-importance-and-how-to-choose","status":"publish","type":"post","link":"https:\/\/www.digitalgravityagency.com\/blog\/anchor-text-importance-and-how-to-choose\/","title":{"rendered":"Anchor Text: Why It&#8217;s Important &#038; How to Choose It"},"content":{"rendered":"<p>There is no denying the fact that links are imperative when it comes to ranking your website on the SERPs. But what about anchor link text?<\/p>\n<p>Hands down, anchor links can either make or break your site. If done right your website will appear on top in SERPs. If you miss the mark, you risk having your website penalized!<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Surprisingly, a lot of writers and even search engine optimization experts choose this anchor text on a whim. As if it\u2019s that simple\u2014or not important enough to be chosen strategically.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have been doing it wrong for all these years, now is the time to learn the best practices. Or else it won\u2019t benefit your authority on Google as it should.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But before we move to the best anchor text optimization practices, let\u2019s enlighten you on the importance of anchor text on your website.<\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">TOC :-<\/p>\n<span class=\"ez-toc-title-toggle\"><a class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.digitalgravityagency.com\/blog\/anchor-text-importance-and-how-to-choose\/#Why_Is_Anchor_Text_Important\" title=\"Why Is Anchor Text Important?\">Why Is Anchor Text Important?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.digitalgravityagency.com\/blog\/anchor-text-importance-and-how-to-choose\/#How_Many_Types_of_Anchor_Texts_are_There\" title=\"How Many Types of Anchor Texts are There?\">How Many Types of Anchor Texts are There?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.digitalgravityagency.com\/blog\/anchor-text-importance-and-how-to-choose\/#How_to_Optimize_Your_Anchor_Text_for_Higher_SERP_Rankings\" title=\"How to Optimize Your Anchor Text for Higher SERP Rankings?\">How to Optimize Your Anchor Text for Higher SERP Rankings?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.digitalgravityagency.com\/blog\/anchor-text-importance-and-how-to-choose\/#Final_Words\" title=\"Final Words\">Final Words<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_Is_Anchor_Text_Important\"><\/span><strong>Why Is Anchor Text Important?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As a <a href=\"https:\/\/www.digitalgravityagency.com\/services\/digital-marketing\/search-engine-optimization\/\"><strong>monthly SEO services<\/strong><\/a> company in the USA, we understand the importance anchor texts hold in any piece of content. It provides Google with the context of the content, thus making it easier for its algorithm to understand what it is about. A web visitor too can guess what they will see upon clicking on the link.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Say your anchor text is not relevant. The referenced content doesn\u2019t make sense at all, leaving the user in ambiguity. And they go back without wasting further time. This counts as a bad user experience and is likely to result in a loss of credibility on Google.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, if the anchor text is relevant and provides exactly the information a user is looking for, your traffic and engagement will improve. The search engine crawlers will take it as a positive sign when a single user on your website ends up visiting multiple pages and spending a significant time on each page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Fact:<\/strong><br \/>\n<strong><a href=\"https:\/\/digitalsynopsis.com\/tools\/google-serp-design\/\" rel=\"nofollow\">Results on page one of Google<\/a><\/strong> will get <strong>95%<\/strong> of the clicks. Specifically, the first page SEO guarantee result will receive<strong> 32.5%<\/strong>, the second one will see<strong> 17.6%<\/strong>, and the seventh will see <strong>3.5%<\/strong>.<br \/>\n<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Many_Types_of_Anchor_Texts_are_There\"><\/span><strong>How Many Types of Anchor Texts are There?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To optimize your anchor text, you must understand the various types of anchor texts you will be creating.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/blog.hubspot.com\/marketing\/anchor-text\" target=\"_blank\" rel=\"nofollow noopener\"><img loading=\"lazy\" class=\"aligncenter\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Types%20of%20Anchor%20Text.jpg?width=609&amp;name=Types%20of%20Anchor%20Text.jpg\" alt=\"Types of Anchor Text\" width=\"609\" height=\"677\" \/><\/a><\/p>\n<h3><strong>1. Exact Match Anchor Text<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">When you choose a complete keyword as the anchor text, it\u2019s called the exact match anchor text. This is the most common type of anchor text, particularly used when two websites exchange backlinks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also use it while linking internal pages. For example, if you are writing a blog post on <\/span><b>\u201cBest SEO Services in the USA\u201d <\/b><span style=\"font-weight: 400;\">and you have a page named <\/span><b>\u201cSEO Services\u201d<\/b><span style=\"font-weight: 400;\">, you can use <\/span><b>\u201c<span style=\"color: #e3204a;\">SEO Services<\/span>\u201d<\/b><span style=\"font-weight: 400;\"> in the content as the anchor text to link the two pages.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Note: Be careful while using exact matches. Its overuse can lead to a penalty by Google.<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>2. Partial Match Anchor Text<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">As the name suggests, partial match anchor texts contain your main keyword accompanied by a couple of other words. For example, instead of anchoring <\/span><b>\u201cSEO Company,\u201d<\/b><span style=\"font-weight: 400;\"> you may anchor <\/span><b>\u201c<span style=\"color: #e3204a;\">meet our SEO company<\/span>\u201d<\/b><span style=\"font-weight: 400;\"> somewhere in the content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our local SEO agency in the USA uses this practice to include target keywords without coming across as spammy.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>3. Branded Anchor Text<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Branded anchor text means using the brand\u2019s name in the anchor text. This promotes brand authority. This is safe and signals to Google that you\u2019re pointing toward a trustworthy brand or product.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, while writing a detailed post on \u201c<\/span><b>Local SEO company audit,\u201d<\/b><span style=\"font-weight: 400;\"> if I anchor the text <\/span><b>\u201c<span style=\"color: #e3204a;\">get free SEO audit from Digital Gravity Agency<\/span>\u201d,<\/b><span style=\"font-weight: 400;\"> it will be counted as a branded anchor text.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>4. Naked Anchor Text<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">We don\u2019t recommend this type of anchor text to any of our clients. Here\u2019s why, have a look at one of the examples of the naked anchor text: <\/span><b>\u201caccording to <a href=\"https:\/\/www.statista.com\/topics\/2237\/internet-usage-in-the-united-states\/\">Statista<\/a>, 90% of Americans have access to the internet\u201d<\/b>.<\/p>\n<p><span style=\"font-weight: 400;\">This type of anchor text would never look good on any screen. At a glance, you can\u2019t understand what the text is about. However, it is still recognized as one of the types of anchor texts being used on the web.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>5. Generic Anchor Text<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">A generic anchor text is a text you often see at the end of a blog post, or when you abruptly include another post\u2019s link somewhere in the middle of a post.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Texts like \u201c<span style=\"color: #e3204a;\"><strong>Read this<\/strong><\/span>\u201d and \u201c<span style=\"color: #e3204a;\"><strong>Read more<\/strong><\/span>\u201d are the two common examples of generic anchor text.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0However, talking from a digital marketer&#8217;s perspective, this isn\u2019t a great practice. Too many generic anchor texts feel boring and are less likely to pull in an ordinary reader who is already grappling with several other distractions.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Optimize_Your_Anchor_Text_for_Higher_SERP_Rankings\"><\/span><strong>How to Optimize Your Anchor Text for Higher SERP Rankings?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As the first page SEO guarantee company in the USA, we have put down some proven anchor text optimization practices. Follow these to make your content SEO as well as human-friendly.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>1. Don\u2019t Mislead People<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The most important anchor text optimization tip is to stay relevant and true to your promise.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Say you are anchoring the text \u201cbest SEO company,\u201d the link shouldn\u2019t take the visitor to an insecure website apparently managed by a bunch of scammers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Likewise, if you are linking internal pages, make sure the anchor text clearly tells what the page is about or else it will take just another click for your prospect to leave your website.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>2. Treat it as Your Headline When Appropriate<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You want more people to click on the link. So why not apply the best headline writing practices to it? In the same way, you write a headline for your ad copy, you can craft relevant yet interesting anchor text.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A powerful headline will tempt more people to click on the text. And if the content inside it is relevant and useful, they will trust your website as an authentic source to discover more on the same topic.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>3. Add Keyword Variations without Breaking the Natural Flow<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A good writer can make keywords sound natural in any content. Make sure you add your primary keywords in the anchor text but without breaking the natural flow.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Stick to one keyword, and add supporting ones when they fit in naturally.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example: <\/span><b>\u201c<span style=\"color: #e3204a;\">SEO services by a local SEO agency<\/span>\u201d.<\/b><\/p>\n<p>&nbsp;<\/p>\n<h3><b>4. Consider the Search Intent<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Make sure you anchor the text that people are searching for. For example, if you are targeting people searching \u201c<strong>best SEO services in the USA<\/strong>\u201d and you anchor \u201c<span style=\"color: #e3204a;\"><strong>SEO services<\/strong><\/span>\u201d, this kind of anchor text will help you rank against the hot search queries.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But if you overdo it, or mislead people to the conversion page before nurturing them, they will bounce back to the Google search where they have other relevant options to find the information they were looking for.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>5. Test &amp; Find the Best Anchor Texts on Your Website<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Lastly, there\u2019s no one-size-fits-all approach. You must experiment and dig out the best-performing anchor text structures. Track the user journey and see how visitors behave and what kind of anchor text is pulling in more visitors from another page.<\/span><\/p>\n<h2><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Final_Words\"><\/span><strong>Final Words<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The anchor texts on <strong><a href=\"https:\/\/www.digitalgravityagency.com\/blog\/how-to-create-your-first-website\/\" target=\"_blank\" rel=\"noopener\">your website<\/a><\/strong> might be the most underestimated part of your SEO strategy to this date. But not from today. You must not create these on a whim or without a concrete plan. Follow the best practices, experiment with various types of anchor texts, and stick to the one that boosts your SEO game. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There is no denying the fact that links are imperative when it comes to ranking your website on the SERPs. But what about anchor link text? Hands down, anchor links can either make or break your site. If done right your website will appear on top in SERPs. If you miss the mark, you risk [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3203,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[76],"tags":[274,168,276,275,193],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Anchor Text: Why It&#039;s Important &amp; How to Choose It - DGA USA<\/title>\n<meta name=\"description\" content=\"How an ANCHOR TEXT can help in your SEO rankings and user experience. Also learn how to OTIMIZE your ANCHOR TEXT.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalgravityagency.com\/blog\/anchor-text-importance-and-how-to-choose\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anchor Text: Why It&#039;s Important &amp; How to Choose It - DGA USA\" \/>\n<meta property=\"og:description\" content=\"How an ANCHOR TEXT can help in your SEO rankings and user experience. Also learn how to OTIMIZE your ANCHOR TEXT.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalgravityagency.com\/blog\/anchor-text-importance-and-how-to-choose\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Gravity Agency\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/DGravityUnitedStates\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-15T13:18:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalgravityagency.com\/blog\/wp-content\/uploads\/2022\/12\/Anchor-text-importance-and-optimization.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/DGravityUSA\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Digital Gravity Agency\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.digitalgravityagency.com\/blog\/#organization\",\"name\":\"Digital Gravity\",\"url\":\"https:\/\/www.digitalgravityagency.com\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.digitalgravityagency.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.digitalgravityagency.com\/blog\/wp-content\/uploads\/2019\/12\/linkedin-dp.jpg\",\"contentUrl\":\"https:\/\/www.digitalgravityagency.com\/blog\/wp-content\/uploads\/2019\/12\/linkedin-dp.jpg\",\"width\":300,\"height\":300,\"caption\":\"Digital Gravity\"},\"image\":{\"@id\":\"https:\/\/www.digitalgravityagency.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.digitalgravityagency.com\/blog\/#website\",\"url\":\"https:\/\/www.digitalgravityagency.com\/blog\/\",\"name\":\"Digital Gravity Agency\",\"description\":\"Latest Guides and Blogs on Web Design and Online Marketing\",\"publisher\":{\"@id\":\"https:\/\/www.digitalgravityagency.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.digitalgravityagency.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.digitalgravityagency.com\/blog\/anchor-text-importance-and-how-to-choose\/#primaryimage\",\"url\":\"https:\/\/www.digitalgravityagency.com\/blog\/wp-content\/uploads\/2022\/12\/Anchor-text-importance-and-optimization.jpg\",\"contentUrl\":\"https:\/\/www.digitalgravityagency.com\/blog\/wp-content\/uploads\/2022\/12\/Anchor-text-importance-and-optimization.jpg\",\"width\":1024,\"height\":768,\"caption\":\"Anchor-text-importance-and-optimization\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalgravityagency.com\/blog\/anchor-text-importance-and-how-to-choose\/#webpage\",\"url\":\"https:\/\/www.digitalgravityagency.com\/blog\/anchor-text-importance-and-how-to-choose\/\",\"name\":\"Anchor Text: Why It's Important & How to Choose It - DGA USA\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalgravityagency.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.digitalgravityagency.com\/blog\/anchor-text-importance-and-how-to-choose\/#primaryimage\"},\"datePublished\":\"2022-12-15T13:18:48+00:00\",\"dateModified\":\"2022-12-15T13:18:48+00:00\",\"description\":\"How an ANCHOR TEXT can help in your SEO rankings and user experience. Also learn how to OTIMIZE your ANCHOR TEXT.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.digitalgravityagency.com\/blog\/anchor-text-importance-and-how-to-choose\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.digitalgravityagency.com\/blog\/anchor-text-importance-and-how-to-choose\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.digitalgravityagency.com\/blog\/anchor-text-importance-and-how-to-choose\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.digitalgravityagency.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digital Marketing\",\"item\":\"https:\/\/www.digitalgravityagency.com\/blog\/category\/digital-marketing\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Anchor Text: Why It&#8217;s Important &#038; How to Choose It\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalgravityagency.com\/blog\/anchor-text-importance-and-how-to-choose\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalgravityagency.com\/blog\/anchor-text-importance-and-how-to-choose\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.digitalgravityagency.com\/blog\/#\/schema\/person\/18a0c79a9975677ebf9094fc41dea3d9\"},\"headline\":\"Anchor Text: Why It&#8217;s Important &#038; How to Choose It\",\"datePublished\":\"2022-12-15T13:18:48+00:00\",\"dateModified\":\"2022-12-15T13:18:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalgravityagency.com\/blog\/anchor-text-importance-and-how-to-choose\/#webpage\"},\"wordCount\":1263,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.digitalgravityagency.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.digitalgravityagency.com\/blog\/anchor-text-importance-and-how-to-choose\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalgravityagency.com\/blog\/wp-content\/uploads\/2022\/12\/Anchor-text-importance-and-optimization.jpg\",\"keywords\":[\"anchor\",\"guide\",\"importance\",\"text\",\"tips\"],\"articleSection\":[\"Digital Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.digitalgravityagency.com\/blog\/anchor-text-importance-and-how-to-choose\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.digitalgravityagency.com\/blog\/#\/schema\/person\/18a0c79a9975677ebf9094fc41dea3d9\",\"name\":\"Digital Gravity Agency\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.digitalgravityagency.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.digitalgravityagency.com\/blog\/wp-content\/uploads\/2019\/12\/linkedin-dp-150x150.jpg\",\"contentUrl\":\"https:\/\/www.digitalgravityagency.com\/blog\/wp-content\/uploads\/2019\/12\/linkedin-dp-150x150.jpg\",\"caption\":\"Digital Gravity Agency\"},\"description\":\"Digital Gravity Agency is a full-service digital marketing agency that helps businesses increase online presence through SEO, PPC, social media and website design. Our team of experts develops customized strategies for clients to reach their goals, whether it's to increase website traffic, generate leads or boost sales. Contact us today to learn more about how we can help grow your business.\",\"sameAs\":[\"https:\/\/www.digitalgravityagency.com\/\",\"https:\/\/www.facebook.com\/DGravityUnitedStates\/\",\"https:\/\/www.instagram.com\/dgravityunitedstates\/\",\"https:\/\/www.linkedin.com\/company\/85624240\/\",\"https:\/\/www.pinterest.com\/DGravityUSA\/\",\"https:\/\/twitter.com\/https:\/\/twitter.com\/DGravityUSA\",\"https:\/\/www.youtube.com\/channel\/UCjRC5kzOf9_s8kBH9iPP39Q\"],\"url\":\"https:\/\/www.digitalgravityagency.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Anchor Text: Why It's Important & How to Choose It - DGA USA","description":"How an ANCHOR TEXT can help in your SEO rankings and user experience. Also learn how to OTIMIZE your ANCHOR TEXT.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.digitalgravityagency.com\/blog\/anchor-text-importance-and-how-to-choose\/","og_locale":"en_US","og_type":"article","og_title":"Anchor Text: Why It's Important & How to Choose It - DGA USA","og_description":"How an ANCHOR TEXT can help in your SEO rankings and user experience. Also learn how to OTIMIZE your ANCHOR TEXT.","og_url":"https:\/\/www.digitalgravityagency.com\/blog\/anchor-text-importance-and-how-to-choose\/","og_site_name":"Digital Gravity Agency","article_author":"https:\/\/www.facebook.com\/DGravityUnitedStates\/","article_published_time":"2022-12-15T13:18:48+00:00","og_image":[{"width":1024,"height":768,"url":"https:\/\/www.digitalgravityagency.com\/blog\/wp-content\/uploads\/2022\/12\/Anchor-text-importance-and-optimization.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/DGravityUSA","twitter_misc":{"Written by":"Digital Gravity Agency","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.digitalgravityagency.com\/blog\/#organization","name":"Digital Gravity","url":"https:\/\/www.digitalgravityagency.com\/blog\/","sameAs":[],"logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.digitalgravityagency.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.digitalgravityagency.com\/blog\/wp-content\/uploads\/2019\/12\/linkedin-dp.jpg","contentUrl":"https:\/\/www.digitalgravityagency.com\/blog\/wp-content\/uploads\/2019\/12\/linkedin-dp.jpg","width":300,"height":300,"caption":"Digital Gravity"},"image":{"@id":"https:\/\/www.digitalgravityagency.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/www.digitalgravityagency.com\/blog\/#website","url":"https:\/\/www.digitalgravityagency.com\/blog\/","name":"Digital Gravity Agency","description":"Latest Guides and Blogs on Web Design and Online Marketing","publisher":{"@id":"https:\/\/www.digitalgravityagency.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.digitalgravityagency.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.digitalgravityagency.com\/blog\/anchor-text-importance-and-how-to-choose\/#primaryimage","url":"https:\/\/www.digitalgravityagency.com\/blog\/wp-content\/uploads\/2022\/12\/Anchor-text-importance-and-optimization.jpg","contentUrl":"https:\/\/www.digitalgravityagency.com\/blog\/wp-content\/uploads\/2022\/12\/Anchor-text-importance-and-optimization.jpg","width":1024,"height":768,"caption":"Anchor-text-importance-and-optimization"},{"@type":"WebPage","@id":"https:\/\/www.digitalgravityagency.com\/blog\/anchor-text-importance-and-how-to-choose\/#webpage","url":"https:\/\/www.digitalgravityagency.com\/blog\/anchor-text-importance-and-how-to-choose\/","name":"Anchor Text: Why It's Important & How to Choose It - DGA USA","isPartOf":{"@id":"https:\/\/www.digitalgravityagency.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.digitalgravityagency.com\/blog\/anchor-text-importance-and-how-to-choose\/#primaryimage"},"datePublished":"2022-12-15T13:18:48+00:00","dateModified":"2022-12-15T13:18:48+00:00","description":"How an ANCHOR TEXT can help in your SEO rankings and user experience. Also learn how to OTIMIZE your ANCHOR TEXT.","breadcrumb":{"@id":"https:\/\/www.digitalgravityagency.com\/blog\/anchor-text-importance-and-how-to-choose\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.digitalgravityagency.com\/blog\/anchor-text-importance-and-how-to-choose\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.digitalgravityagency.com\/blog\/anchor-text-importance-and-how-to-choose\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.digitalgravityagency.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Digital Marketing","item":"https:\/\/www.digitalgravityagency.com\/blog\/category\/digital-marketing\/"},{"@type":"ListItem","position":3,"name":"Anchor Text: Why It&#8217;s Important &#038; How to Choose It"}]},{"@type":"Article","@id":"https:\/\/www.digitalgravityagency.com\/blog\/anchor-text-importance-and-how-to-choose\/#article","isPartOf":{"@id":"https:\/\/www.digitalgravityagency.com\/blog\/anchor-text-importance-and-how-to-choose\/#webpage"},"author":{"@id":"https:\/\/www.digitalgravityagency.com\/blog\/#\/schema\/person\/18a0c79a9975677ebf9094fc41dea3d9"},"headline":"Anchor Text: Why It&#8217;s Important &#038; How to Choose It","datePublished":"2022-12-15T13:18:48+00:00","dateModified":"2022-12-15T13:18:48+00:00","mainEntityOfPage":{"@id":"https:\/\/www.digitalgravityagency.com\/blog\/anchor-text-importance-and-how-to-choose\/#webpage"},"wordCount":1263,"commentCount":0,"publisher":{"@id":"https:\/\/www.digitalgravityagency.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.digitalgravityagency.com\/blog\/anchor-text-importance-and-how-to-choose\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digitalgravityagency.com\/blog\/wp-content\/uploads\/2022\/12\/Anchor-text-importance-and-optimization.jpg","keywords":["anchor","guide","importance","text","tips"],"articleSection":["Digital Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.digitalgravityagency.com\/blog\/anchor-text-importance-and-how-to-choose\/#respond"]}]},{"@type":"Person","@id":"https:\/\/www.digitalgravityagency.com\/blog\/#\/schema\/person\/18a0c79a9975677ebf9094fc41dea3d9","name":"Digital Gravity Agency","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.digitalgravityagency.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.digitalgravityagency.com\/blog\/wp-content\/uploads\/2019\/12\/linkedin-dp-150x150.jpg","contentUrl":"https:\/\/www.digitalgravityagency.com\/blog\/wp-content\/uploads\/2019\/12\/linkedin-dp-150x150.jpg","caption":"Digital Gravity Agency"},"description":"Digital Gravity Agency is a full-service digital marketing agency that helps businesses increase online presence through SEO, PPC, social media and website design. Our team of experts develops customized strategies for clients to reach their goals, whether it's to increase website traffic, generate leads or boost sales. Contact us today to learn more about how we can help grow your business.","sameAs":["https:\/\/www.digitalgravityagency.com\/","https:\/\/www.facebook.com\/DGravityUnitedStates\/","https:\/\/www.instagram.com\/dgravityunitedstates\/","https:\/\/www.linkedin.com\/company\/85624240\/","https:\/\/www.pinterest.com\/DGravityUSA\/","https:\/\/twitter.com\/https:\/\/twitter.com\/DGravityUSA","https:\/\/www.youtube.com\/channel\/UCjRC5kzOf9_s8kBH9iPP39Q"],"url":"https:\/\/www.digitalgravityagency.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.digitalgravityagency.com\/blog\/wp-json\/wp\/v2\/posts\/3200"}],"collection":[{"href":"https:\/\/www.digitalgravityagency.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalgravityagency.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalgravityagency.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalgravityagency.com\/blog\/wp-json\/wp\/v2\/comments?post=3200"}],"version-history":[{"count":3,"href":"https:\/\/www.digitalgravityagency.com\/blog\/wp-json\/wp\/v2\/posts\/3200\/revisions"}],"predecessor-version":[{"id":3204,"href":"https:\/\/www.digitalgravityagency.com\/blog\/wp-json\/wp\/v2\/posts\/3200\/revisions\/3204"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalgravityagency.com\/blog\/wp-json\/wp\/v2\/media\/3203"}],"wp:attachment":[{"href":"https:\/\/www.digitalgravityagency.com\/blog\/wp-json\/wp\/v2\/media?parent=3200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalgravityagency.com\/blog\/wp-json\/wp\/v2\/categories?post=3200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalgravityagency.com\/blog\/wp-json\/wp\/v2\/tags?post=3200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}