{"id":3396,"date":"2023-01-05T11:05:50","date_gmt":"2023-01-05T11:05:50","guid":{"rendered":"https:\/\/www.digitalgravityagency.com\/blog\/?p=3396"},"modified":"2023-01-06T07:04:03","modified_gmt":"2023-01-06T07:04:03","slug":"how-to-create-a-landing-page-on-shopify","status":"publish","type":"post","link":"https:\/\/www.digitalgravityagency.com\/blog\/how-to-create-a-landing-page-on-shopify\/","title":{"rendered":"How To Create A Landing Page On Shopify?"},"content":{"rendered":"<p>Over <a href=\"https:\/\/s27.q4cdn.com\/572064924\/files\/doc_financials\/2022\/ar\/e9ac78e4-2e9c-42e0-aae7-675fb5deafae.pdf\" rel=\"nofollow\">2 million<\/a> merchants use Shopify to establish and host their online stores in 2022. Given that there are around twice as many live Shopify websites, this indicates that each merchant creates an average of two distinct Shopify websites.<\/p>\n<p><span style=\"font-weight: 400;\">The purpose of<\/span> <span style=\"font-weight: 400;\">the <\/span><b>Shopify<\/b><span style=\"font-weight: 400;\"> Landing page is to get a potential customer who is willing to take the next step in your sales to funnel. It could be purchasing a product, signing up with an email for free samples, subscribing to newsletters for store details, joining an exclusive waiting list for particular products, and provision of email addresses for free shipping.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">TOC :-<\/p>\n<span class=\"ez-toc-title-toggle\"><a class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.digitalgravityagency.com\/blog\/how-to-create-a-landing-page-on-shopify\/#Why_Does_Custom_Shopify_Development_Need_To_Have_Landing_Pages\" title=\"Why Does Custom Shopify Development Need To Have Landing Pages?\u00a0\">Why Does Custom Shopify Development Need To Have Landing Pages?\u00a0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.digitalgravityagency.com\/blog\/how-to-create-a-landing-page-on-shopify\/#How_To_Build_A_Shopify_Landing_Page_In_Three_Different_Ways\" title=\"How To Build A Shopify Landing Page In Three Different Ways?\u00a0\">How To Build A Shopify Landing Page In Three Different Ways?\u00a0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.digitalgravityagency.com\/blog\/how-to-create-a-landing-page-on-shopify\/#Types_of_Shopify_landing_pages\" title=\"Types of Shopify landing pages:\u00a0\">Types of Shopify landing pages:\u00a0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.digitalgravityagency.com\/blog\/how-to-create-a-landing-page-on-shopify\/#Wrap_Up\" title=\"Wrap Up\u00a0\">Wrap Up\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_Does_Custom_Shopify_Development_Need_To_Have_Landing_Pages\"><\/span><strong>Why Does Custom Shopify Development Need To Have Landing Pages?\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" class=\"aligncenter\" src=\"https:\/\/www.xhtmljunction.com\/blog\/wp-content\/uploads\/2017\/11\/custom-shopify-theme.jpg\" alt=\"Custom Shopify Theme: Why it is Worth the Investment?\" width=\"796\" height=\"410\" \/><\/p>\n<p style=\"text-align: center;\">image-source: xhtmljunction.com<\/p>\n<p><span style=\"font-weight: 400;\">Different landing pages should focus on various eCommerce offers. The more options your customers tend to have the harder it becomes for them to make a choice that causes an ultimate level of friction. The<\/span><a href=\"https:\/\/www.digitalgravityagency.com\/services\/ecommerce-development\/shopify-web-development\"><b> Shopify theme developer <\/b><\/a><span style=\"font-weight: 400;\">needs to ensure to provide limited options to the store visitors. One clear option for what to do next simplifies the entire decision-making process. Looking for a <\/span><b>Shopify expert for hire<\/b><span style=\"font-weight: 400;\">? Well, it\u2019s a strenuous task, but finding a reliable one makes the entire journey easy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Along with generating more sales to your store, <\/span><b>custom Shopify development<\/b><span style=\"font-weight: 400;\"> processes can also help your store:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Conduct A\/B testing for constant improvement:<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Instead of searching for a <\/span><b>Shopify expert for hire, <\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">you can gather insights that can make your marketing campaigns successful. Keep refining your Shopify landing pages to ensure you are serving what works best for your target audience. Authentic and correct A\/B testing increases the conversion rate to a great extent.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Speak to a specific audience:<br \/>\n<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">By targeting people from different customer segments you can come up with landing pages that will help your visitors know they have reached the right place where they can make the purchasing decisions.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Improve paid search campaigns:<br \/>\n<\/b><span style=\"font-weight: 400;\">With well-designed landing pages, you can match the PPC landing page of your store and advertisement copies. It maximizes the return on investment of all your marketing campaigns.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_To_Build_A_Shopify_Landing_Page_In_Three_Different_Ways\"><\/span><strong>How To Build A Shopify Landing Page In Three Different Ways?\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><iframe loading=\"lazy\" title=\"How To Create A HIGH CONVERTING Landing Page\" src=\"https:\/\/www.youtube.com\/embed\/rnhcMbr-uXs\" width=\"770\" height=\"433\" frameborder=\"0\" align=\"center\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<h3><strong>Way 1: Using Shopify ( The limited way )\u00a0<\/strong><\/h3>\n<h4><strong>1 &#8211; Create a template for a landing page\u00a0<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">By using the Shopify theme editor, you can create a <\/span><b>unique landing page Shopify<\/b><span style=\"font-weight: 400;\"> template. Add different types of content for different types of campaigns.\u00a0<\/span><\/p>\n<h4><strong>2 &#8211; Add sections to your template\u00a0<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">By using the menu on the side of your landing page, you can choose the elements and style them accordingly. Mostly the content is fixed in this section so it either uses imagery or language that will apply broadly to your landing pages.\u00a0<\/span><\/p>\n<h4><strong>3 &#8211; Add and build a new page\u00a0<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Create a new page on Shopify by clicking on \u2018 pages \u2018 in your dashboard. Then click on the \u2018Add page\u2019.\u00a0<\/span><\/p>\n<h4><strong>4 &#8211; Commence building your landing page\u00a0<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Add titles, images, and calls to action here.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Way 2: Using Liquid Language To Come Up With A Customized Landing Page ( The Expert Way )\u00a0<\/strong><\/h3>\n<p><img loading=\"lazy\" class=\"aligncenter\" src=\"https:\/\/cms-assets.tutsplus.com\/cdn-cgi\/image\/width=600\/uploads\/users\/30\/posts\/19747\/image\/liquid-sublime-text.jpg\" alt=\"An example of a typical product.liquid template in SublimeText2 featuring Liquid syntax highlighting\" width=\"600\" height=\"440\" \/><\/p>\n<p style=\"text-align: center;\">image-source: tutsplus.com<\/p>\n<p><span style=\"font-weight: 400;\">If you have a budget for hiring<strong> <a href=\"https:\/\/www.digitalgravityagency.com\/services\/web-development\/\">professional developers<\/a><\/strong> then instead of wondering<\/span><b> how to create a landing page<\/b><span style=\"font-weight: 400;\"> in Shopify you can ask them to create the one from scratch. This would enable you to create sections that are not offered by the usual Shopify themes. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Shopify tends to create an open-source template language known as Liquid and written in Ruby. However, if you think that <\/span><b>a Shopify theme developer <\/b><span style=\"font-weight: 400;\">does not have the adequate skill set or time then it can be exceedingly difficult to create an active landing page for your store.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\">Also Read: <a href=\"https:\/\/www.digitalgravityagency.com\/blog\/shopify-apps-7-apps-for-shopify-you-can-use\/\"><strong>Shopify Apps: 7 Apps for Shopify You Can Use.<\/strong><\/a><\/p>\n<h3><strong>Way 3: Using Shogun Page Builder ( The easy way )\u00a0<\/strong><\/h3>\n<p><img class=\"aligncenter\" src=\"https:\/\/cdn.shopify.com\/app-store\/listing_images\/0ca2c1526ec07b9f52021bd42651b1fd\/desktop_screenshot\/CLC3ndL0lu8CEAE=.jpg?height=360&amp;quality=90&amp;width=640\" alt=\"Shogun Landing Page Builder - Shogun Page Builder | Shopify App Store\" \/><\/p>\n<p style=\"text-align: center;\">image-source: shopify.com<\/p>\n<p><span style=\"font-weight: 400;\">By connecting shogun with your Shopify store, you can drag and drop any landing page in just a few clicks.\u00a0<\/span><\/p>\n<h4><strong>1 &#8211; Choose how to build landing pages using the shogun dashboard\u00a0<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">First of all, you need to have access to the dashboard and choose what kind of page you want to create. Click any blank page or template to choose the<\/span><b> custom Shopify development<\/b><span style=\"font-weight: 400;\"> landing page format. It removes the headers and footers from the design. Always remember to use precise and keyword-focused URLs.\u00a0<\/span><\/p>\n<h4><strong>2 &#8211; Drag and drop your landing page together\u00a0<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Commence building your webpage by using the drag-and-drop editor. You can easily structure your landing page and build it vertically. Text, images, buttons, and call-to-action are some of the elements added to these sections.\u00a0<\/span><\/p>\n<h4><strong>3 &#8211; Customize SEO ( Search engine optimization ) settings and save\u00a0<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">You can optimize the landing pages for search engine optimization by setting the meta fields of your landing pages. When finished editing, save the entire progress. Once you are done with creating the landing page, you need to click \u2018 save \u2018 and \u2018 publish \u2018 and it will go live on the Shopify store that\u2019s integrated.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Types_of_Shopify_landing_pages\"><\/span><strong>Types of Shopify landing pages:\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Here are some of the widely used landing pages for Shopify.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><b>Product landing pages:<\/b><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0070\/7032\/files\/Master_Dynamic.png?format=webp&amp;v=1605778774\" alt=\"Master &amp; Dynamic Homepage\" width=\"488\" height=\"274\" \/><\/p>\n<p style=\"text-align: center;\"><em>image-source: shopify.com<\/em><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">A landing page can be created for a particular product line or for raising awareness for a particular retail location.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><b>Special Offer Landing Pages:<\/b><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"\" src=\"https:\/\/www.blackbirdsuite.com\/wp-content\/uploads\/2017\/10\/Limited-Time-Page-Example1.png\" alt=\"Building Landing Pages For Marketing The Right Way - BlackBird Suite\" width=\"485\" height=\"268\" \/><\/p>\n<p style=\"text-align: center;\"><em>image-source: blackbirdsuite.com<\/em><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">It helps you secure the contact details of potential customers so that you can remarket the promotions of your store via email marketing.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><strong>Subscription Landing Pages:<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"\" src=\"https:\/\/rechargepayments.com\/wp-content\/uploads\/2021\/09\/Hydrant-1024x581.png\" alt=\"How To Write the Best Subscription Landing Page - Recharge Payments\" width=\"485\" height=\"275\" \/><\/p>\n<p style=\"text-align: center;\"><em>image-source: rechargepayments.com<\/em><\/p>\n<p style=\"text-align: center;\"><b> <\/b><span style=\"font-weight: 400;\">This type of landing page plays a crucial role in delivering targeted and educational information while also promoting the savings and discounts that shoppers could get if they subscribe.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><b>Collection landing pages:<\/b><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"\" src=\"https:\/\/fireapps.io\/wp-content\/uploads\/2021\/03\/star-rating-collection-page-1.png\" alt=\"How to add star rating into the Product and Collection Page? - FireApps\" width=\"485\" height=\"270\" \/><\/p>\n<p style=\"text-align: center;\"><em>image-source: fireapps.io<\/em><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Once you have gathered the entire collection of products, there is a high likelihood that you need compelling pages for product collection.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><b>Coming soon landing pages:<\/b><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"\" src=\"https:\/\/images01.nicepagecdn.com\/page\/30\/06\/website-template-preview-300659.jpg\" alt=\"We are coming soon Landing Page\" width=\"485\" height=\"379\" \/><\/p>\n<p style=\"text-align: center;\"><em>image-source: nicepage.com<\/em><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">If you have an upcoming product that is not available for sale then a pre-launch landing page of \u2018 coming soon \u2018 can be built.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><b>Product bundle landing pages<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"\" src=\"https:\/\/images.storychief.com\/account_27012\/image18_6f174dd4536a534ab1eee2549110ba48_800.jpg\" width=\"486\" height=\"266\" \/><\/p>\n<p style=\"text-align: center;\"><em>image-source: vitals.co<\/em><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"> Special offers can be created by bundling several products together. Discounts can also be provided on these bundles on special occasions.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrap_Up\"><\/span><strong>Wrap Up\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Using a landing page on Shopify helps in increasing the overall campaign of your advertisement campaign because the customer always lands on a tailor-made page Several landing pages can be created to help you maintain the consistency of your message.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>FAQs\u00a0<\/strong><\/h3>\n<h3><strong>Can I make a landing page on Shopify?\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Yes, a landing page template can be created on Shopify that can be used further for campaigns.\u00a0<\/span><\/p>\n<h3><strong> How do I add different landing pages on Shopify?\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">By using the built-in functionality of Shopify, you can create different landing pages. The easiest way to do this is to build separate templates by using theme editors.\u00a0<\/span><\/p>\n<h3><strong> What is a product landing page on Shopify?\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">It is built to drive sales of one particular product. All the CTAs direct shoppers to add products to their carts.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over 2 million merchants use Shopify to establish and host their online stores in 2022. Given that there are around twice as many live Shopify websites, this indicates that each merchant creates an average of two distinct Shopify websites. The purpose of the Shopify Landing page is to get a potential customer who is willing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3405,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[74,70,156],"tags":[302,158,168,296,222,259,193],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Create A Landing Page On Shopify? - Digital Gravity Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalgravityagency.com\/blog\/how-to-create-a-landing-page-on-shopify\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Create A Landing Page On Shopify? - Digital Gravity Agency\" \/>\n<meta property=\"og:description\" content=\"Over 2 million merchants use Shopify to establish and host their online stores in 2022. 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