{"id":3975,"date":"2023-05-12T12:31:27","date_gmt":"2023-05-12T12:31:27","guid":{"rendered":"https:\/\/www.digitalgravityagency.com\/blog\/?p=3975"},"modified":"2023-05-17T08:49:38","modified_gmt":"2023-05-17T08:49:38","slug":"googles-helpful-content-update-for-unlocking-hidden-gems-in-content","status":"publish","type":"post","link":"https:\/\/www.digitalgravityagency.com\/blog\/googles-helpful-content-update-for-unlocking-hidden-gems-in-content\/","title":{"rendered":"Google Helpful Content Update: Unlocking Hidden Gems in Blogs and Forums"},"content":{"rendered":"<p>When it comes to content published online, a premium piece of information can be anywhere. From answers published on Quora or Reddit or comments on any community platform, we often come across comments and replies that summarize a topic even better than a complete blog post. But often, such gems go unnoticed as we are tuned to give more importance to content published on blogs.<\/p>\n<p>To address this issue and give its users seamless access to premium information irrespective of the fact where it is published, Google has planned to update the helpful content system algorithm in the coming months.<\/p>\n<p>The update is expected to roll out in the next few months. It will allow Google Search to understand content created from a personal or expert point of view.<\/p>\n<p style=\"color: #252525;\">Before we dive into what changes Google is making under its latest update, let us explain to you what Google&#8217;s helpful content update actually is.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">TOC :-<\/p>\n<span class=\"ez-toc-title-toggle\"><a class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.digitalgravityagency.com\/blog\/googles-helpful-content-update-for-unlocking-hidden-gems-in-content\/#What_is_Googles_Helpful_Content_Update\" title=\"What is Google\u2019s Helpful Content Update?\">What is Google\u2019s Helpful Content Update?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.digitalgravityagency.com\/blog\/googles-helpful-content-update-for-unlocking-hidden-gems-in-content\/#What_Changes_are_Being_Made_by_Google_Under_the_Latest_Content_Update_of_March_2023\" title=\"What Changes are Being Made by Google Under the Latest Content Update of March 2023?\">What Changes are Being Made by Google Under the Latest Content Update of March 2023?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.digitalgravityagency.com\/blog\/googles-helpful-content-update-for-unlocking-hidden-gems-in-content\/#Why_Should_You_Care_About_The_Latest_Google_Helpful_Content_Update\" title=\"Why Should You Care About The Latest Google Helpful Content Update?\">Why Should You Care About The Latest Google Helpful Content Update?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"color: #252525;\"><span class=\"ez-toc-section\" id=\"What_is_Googles_Helpful_Content_Update\"><\/span><strong style=\"color: #252525;\">What is Google\u2019s Helpful Content Update?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"color: #252525;\">Google\u2019s helpful content update is actually an algorithm update, which is consistently made by Google in order to weed out spammy content written solely for the purpose of attaining higher rankings in SERPs while rewarding websites with natural and high-quality content written for the purpose of educating people.<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"color: #252525;\"><span class=\"ez-toc-section\" id=\"What_Changes_are_Being_Made_by_Google_Under_the_Latest_Content_Update_of_March_2023\"><\/span>What Changes are Being Made by Google Under the Latest Content Update of March 2023?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here\u2019s what Google has said about the update:<\/p>\n<ul>\n<li>\u201cWe\u2019re also improving how we rank results in Search overall, with a greater focus on content with unique expertise and experience.\u201d<\/li>\n<li>\u201cWe\u2019ll roll out an update to this system that more deeply understands content created from a personal or expert point of view, allowing us to rank more of this useful information on Search.\u201d<\/li>\n<\/ul>\n<p>Danny Sullivan, the Google Search Liasion, recently tweeted:<\/p>\n<blockquote><p>&#8220;We&#8217;re also improving how we rank results in Search overall. Helpful information can often live in unexpected or hard-to-find places: a comment in a forum thread, a post on a little-known blog, or an article with unique expertise on a topic. Our helpful content ranking system will soon show more of these \u201chidden gems\u201d on Search, particularly when we think they\u2019ll improve the results.&#8221;<\/p>\n<p>&nbsp;<\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Why_Should_You_Care_About_The_Latest_Google_Helpful_Content_Update\"><\/span>Why Should You Care About The Latest Google Helpful Content Update?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Well, if you are a content marketer, you should take every update seriously. Even a minor tweak in Google\u2019s ranking algorithm can have a significant impact on your content marketing strategy.<\/p>\n<p>So, if you want to make the most of this upcoming update, pay attention to the contributions you make through comments or replies on social media and platforms like Quora, Reddit, Medium, and YouTube. At the same time, keep creating and publishing helpful content on your website.<\/p>\n<p>Who knows, a one-liner but highly specific answer may become a source of massive traffic for your business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to content published online, a premium piece of information can be anywhere. From answers published on Quora or Reddit or comments on any community platform, we often come across comments and replies that summarize a topic even better than a complete blog post. But often, such gems go unnoticed as we are [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3977,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[357],"tags":[359,358,360,361],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Helpful Content Update: Unlocking Hidden Gems in Blogs and Forums - Digital Gravity Agency<\/title>\n<meta name=\"description\" content=\"Here\u2019s everything that is changing after the Google helpful content update rolls out in March 2023 and the impact it can have on your SEO efforts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalgravityagency.com\/blog\/googles-helpful-content-update-for-unlocking-hidden-gems-in-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Helpful Content Update: Unlocking Hidden Gems in Blogs and Forums - Digital Gravity Agency\" \/>\n<meta property=\"og:description\" content=\"Here\u2019s everything that is changing after the Google helpful content update rolls out in March 2023 and the impact it can have on your SEO efforts.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalgravityagency.com\/blog\/googles-helpful-content-update-for-unlocking-hidden-gems-in-content\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Gravity Agency\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/DGravityUnitedStates\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-12T12:31:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-17T08:49:38+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.digitalgravityagency.com\/blog\/wp-content\/uploads\/2023\/05\/Google-Helpful-Content-System.webp\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/DGravityUSA\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Digital Gravity Agency\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.digitalgravityagency.com\/blog\/#organization\",\"name\":\"Digital Gravity\",\"url\":\"https:\/\/www.digitalgravityagency.com\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.digitalgravityagency.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.digitalgravityagency.com\/blog\/wp-content\/uploads\/2019\/12\/linkedin-dp.jpg\",\"contentUrl\":\"https:\/\/www.digitalgravityagency.com\/blog\/wp-content\/uploads\/2019\/12\/linkedin-dp.jpg\",\"width\":300,\"height\":300,\"caption\":\"Digital Gravity\"},\"image\":{\"@id\":\"https:\/\/www.digitalgravityagency.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.digitalgravityagency.com\/blog\/#website\",\"url\":\"https:\/\/www.digitalgravityagency.com\/blog\/\",\"name\":\"Digital Gravity Agency\",\"description\":\"Latest Guides and Blogs on Web Design and Online Marketing\",\"publisher\":{\"@id\":\"https:\/\/www.digitalgravityagency.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.digitalgravityagency.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.digitalgravityagency.com\/blog\/googles-helpful-content-update-for-unlocking-hidden-gems-in-content\/#primaryimage\",\"url\":\"https:\/\/www.digitalgravityagency.com\/blog\/wp-content\/uploads\/2023\/05\/Google-Helpful-Content-System.webp\",\"contentUrl\":\"https:\/\/www.digitalgravityagency.com\/blog\/wp-content\/uploads\/2023\/05\/Google-Helpful-Content-System.webp\",\"width\":877,\"height\":400,\"caption\":\"Google-Helpful-Content-System\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalgravityagency.com\/blog\/googles-helpful-content-update-for-unlocking-hidden-gems-in-content\/#webpage\",\"url\":\"https:\/\/www.digitalgravityagency.com\/blog\/googles-helpful-content-update-for-unlocking-hidden-gems-in-content\/\",\"name\":\"Google Helpful Content Update: Unlocking Hidden Gems in Blogs and Forums - 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