With the internet, came the opportunity to market your product/services online. And with Google, came the freedom to boost your online visibility. With thousands of businesses competing against each other online, search engine optimization lays the foundation of any sustainable business—only when you hire a reputable SEO company.
In the modern world, having a website is not enough. You need traffic; the ultimate goal is to get traffic and drive conversions through your website. And that’s where you have to look for search engine optimization services in the USA.
Google makes so frequent changes in its algorithm that you can’t do it on your own. From on-page optimization to PR and outreach, sorting out potential technical SEO problems that may harm your website’s ranking, SEO is a whole world itself. So hiring a professional is your best option.
But hiring an SEO company for a complete SEO package can be expensive—especially when you are just starting out. If you are caught in a similar situation, keep reading. This article will shed some light on six important SEO services that anyone can hire—irrespective of their budget— and scale their business!
1. Local SEO
Local SEO is much more important than people think. Here’s some research that might surprise you: forty percent of SEO campaigns tracking ROI achieved a 500% or better ROI compared to just 22% of PPC campaigns (Birkett, 2020).
With the right approach, you can promote your product to hot audiences—the locals of your town/city— and make a name for yourself. When it comes to driving traffic to your physical store, local SEO can do wonders.
People search for a particular service or product and come across your Google Business Profile. Now your name is etched into their mind. If the service/product quality is satisfied, chances are they will keep buying from you in the future.
Relevancy and conversions are the biggest benefits of local SEO. You get the traffic that’s already in the buying mode, so all you have to do is to tell them how to take the action on your website. And they buy because they are relevant people, looking exactly for a product/service you offer.
If you are looking for affordable local SEO services in the USA, hire Digital Gravity Agency. Whether you are based in New York, New Jersey, Texas, California, or anywhere in the USA, we’ll apply proven SEO techniques to rank your website against the search queries containing your state/town name.
image source: financesonline.com
2. Social Media Marketing
Fair enough, Google processes 63,000 search queries every second. But that doesn’t mean Google is everything.
Don’t underestimate the power of social media marketing. More than 51% of the world’s population now uses social media. With billions of active users, Facebook, Instagram, TikTok, Twitter, and Pinterest can be the game changers for your brand—no paid budget required!
We know you are thinking “How SEO and social media marketing are connected to each other?”
While there’s no direct relation between your website’s ranking on Google and your social media strategy, the traffic boost does impact your SEO.
When you direct traffic to your website from social media, you achieve better conversion rates. People stay on your website longer than ordinary visitors who came via Google because the social media traffic has more interest in your brand and that’s why they clicked on your website.
All in all, social media is a great tool for boosting engagement and sending a positive signal to Google with an extraordinary engagement rate. And the icing on the cake is that many search engine optimization services, like Digital Gravity Agency, offer you a custom package that includes both social media marketing and SEO.
Do you want to get both services under the same roof? Contact us today and we’ll create a custom plan for you!
image source: cyberclick.net
Also Read: The Upsides & Downsides of Social Media Marketing (2022)
3. Video Marketing
Video marketing is the talk of the town. And why shouldn’t it be, it doesn’t cost you anything except for the cost of the video itself—which you can avoid by creating videos in-house or yourself.
Statista Research Department report: During a survey conducted in September 2021 among content marketers who make use of videos in the United States, 60 percent of respondents said they were planning to increase their video budget in 2022, out of which 24 percent said they planned to increase it by more than nine percent.
Video marketing has numerous benefits such as:
- Grow Revenue
- Influence Buying Decisions
- Higher Rankings in SERPs
- Increased Traffic
- More Backlinks
- Higher Conversions
- Reach Decision Makers
If you want to fit video marketing with your SEO strategy, it’s pretty straightforward. Just find out what kind of content people are searching for and create video content that answers those queries.
You can choose a single platform, e.g. YouTube, and direct all your efforts to create videos for the YouTube audience. Through the same videos, you will direct traffic to your website, and get a significant boost in brand engagement and website conversions.
Some basic SEO practices for video marketing are:
- Add keywords to the titles and descriptions of each video
- Interlink the two for double exposure
- Include attractive thumbnail images
- Give a clear, powerful call to action
- Share your videos on social media
- Embed the same videos on your website
image source: idomoo.com
4. Content Marketing
Depending on your service provider, content marketing can be a touch more expensive. But then, premium quality work is always expensive. Producing quality content on a daily basis is quite a challenging task, so all-wise business owners outsource it.
If you are not sure whether content marketing is right for you, or if it’s going to generate any results for your business or not, have a look at the results of the content marketing-related survey by Semrush:
- 57% of respondents had a documented content marketing strategy.
- 19% reported an advanced content marketing strategy.
- 42% reported they are taking their first steps in content marketing.
- 36% of respondents claimed their strategy was fairly developed.
Fortunately, SEO companies in the USA do cover content marketing. A typical content marketing package will include on-site blog posts, website content, eBooks, white papers, and infographics for your website—and sometimes for social media too.
You know your product better than anyone else, but do you have time to write a blog post about your product? Chances are you are already preoccupied with other offline business-related tasks.
So instead of taking this unnecessary burden, hire an SEO company in the USA to take care of this aspect and scale your online business.
image source: semrush.com
5. Link Building
If you want to build search engine authority, you must acquire high-quality backlinks from other relevant websites.
In the next five years, 94% of marketers believe that links will still be ranking criteria in Google algorithms. (Aira)
Also, it’s commonly observed that websites with the highest number of backlinks—from quality websites—dominate the SERPs. (If you have any doubt, do some competitor research and compare the backlinks of your top five competitors).
But it’s quite a time taking. Finding websites with high DR and DA is a challenge in itself, and then you have to outreach the website owner via email to share your content ideas.
The good news is you don’t need to pay thousands of dollars to acquire high-quality backlinks. Just hire an SEO company in the USA and task them to create a steady number of backlinks for your website on a monthly/weekly basis.
Compared to a complete SEO package, backlink services are affordable and result in a notable traffic spike.
image source: hubspot.com
6. Technical SEO
Technical SEO is an integral part of an SEO strategy. It’s not just about the content and the backlinks but your website’s overall performance in terms of speed and user experience that impact your position in the search results. According to Search Engine Journal, the top activities that participants (SEO professionals) spent their time doing this year were:
- Technical SEO (15.0%).
- SEO strategy and planning (13.5%).
- Keyword research (13.5%).
- On-page SEO (12.9%).
For identifying and fixing technical SEO issues in your website, you must hire an SEO company. It requires a little bit of coding knowledge to fix such issues. Also, you might be required to optimize the images on your website.
Here’s your technical SEO checklist simplified:
- Website architecture/structure
- URL structure
- Caching
- Page speed optimization
- 3xx or 4xx Error detection and repair
- Log file analysis
- Image Compression
image source: searchenginejournal.com
Though technical SEO can be a bit expensive, it’s worth hiring someone to optimize your website from a technical standpoint. The working knowledge of a CMS is not always enough; at some point, you will have to get inside the code.
At Digital Gravity Agency, we offer our clients technical search engine optimization services alongside affordable local SEO services. Our prices are the best in the market and we do offer discount packages to start-ups and small businesses.
Final Words
It’s true that the internet contains a bulk amount of information on any subject—including SEO. But the thing is, you can’t manage several different areas of your business alone. Search engine optimization is one of the areas where you have to invest and hire a professional SEO company. And when done right, this little investment will yield a massive ROI for your brand in the long term.
Are you looking for monthly SEO services in the USA? Don’t hesitate to reach out to us. Just fill out the form and we’ll contact you the same day!