Digital Gravity Agency

Instagram is one of the most-visited platforms, with 1.47 billion monthly users, creating enormous scope for businesses trying to increase their sales funnel.

However, even with the most inspiring and engaging carousels and posts, many businesses fail to engage their target audience and improve sales adequately; how frustrating!

Instagram is a perfect place to launch new products and promote sales, but to gain traction; you have to post at the right time. That’s because what time you post can directly influence the engagement rates, so the post should go live when your target audience is active and ready to engage.

So, if you want to know the best time to post reels on Instagram and other types of content, let’s get to the point!

The Best Time To Post On Instagram 

Every brand wants to thrive and succeed on Instagram because it’s important to leverage a broad audience base. This is why it’s important to consider the best time to post on Instagram and at what time. According to Later, who analyzed more than 11 million Instagram posts and the engagement metrics to determine the right time and day, in 2023, on average, 4 AM is the best time to post on Instagram.

This is because the early time slot translates into less competition, and your posts will be available to customers as soon as they open Instagram (yes, even if they wake up at noon). It can be challenging for brands to post that early in the morning, so it’s recommended that you hire an Instagram marketing service for digital marketing solutions and on-time posting.

The Best Times to Post on Instagram by Day

While 4 AM is the best time to post carousels, reels, and images, it changes according to the day. This is why it’s important to create a proper schedule to achieve the highest ROIs from Instagram posts.

The Best Time to Post on Instagram on Monday

5 AM is the right time to post on Monday.

That’s because it’s the beginning of the work week, and everyone is ready to interact with engaging Instagram content before they hide in the cabin.

The Best Time to Post on Instagram on Tuesday

7 AM is the right time to post because the audience likes to be in bed for a little longer after a hectic Monday.

The Best Time to Post on Instagram on Wednesday

3 AM is the right time because the 2 AM to 6 AM time slot on Wednesday promises the highest engagement.

The Best Time to Post on Instagram on Thursday

3 AM and 5 AM are the two-time slots for posting.

The Best Time to Post on Instagram on Friday

7 AM is the sweet spot, but the engagement rate remains consistent between 5 AM and 8 AM.

The Best Time to Post on Instagram on Saturday

1 AM is the right time, but the engagement rate might be low.

That’s because the users may like to enjoy this time with their friends and family after a work week.

The Best Time to Post on Instagram on Sunday

1 AM is the right time; fortunately, the engagement rate is higher than Saturdays.

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When is the Best Time to Post on Instagram by Location?

Location can also impact the best posting time because every country has a different user behavior. Similarly, the time zone overlaps can directly influence engagement rates. For instance, if your brand is based in New York, it’s likely that you’ve followers from California as well, which is three hours behind. For this reason, it’s important to determine the correct time zone to maximize engagement.

Below is the list of best times to post with respect to different time zones;

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The Best Posting Time According To Business Sector 

The business sector you operate in greatly influences the users’ engagement time because different sectors’ audiences have specific behaviors. The user behavior also impacts their time to come online. For this reason, we have rounded up a few business sectors and the right posting time for them;

Tips To Find The Best Posting Time For Your Brand 

While it’s convenient to follow the said posting times, every business is different, and so is its target audience.

For this reason, it’s better to find your own posting time that suits your brand, which is why we have some additional tips;

1. Review your top-performing posts: 

Take a look at the posts that have had the highest engagement and impressions on your Instagram profile.

You can access this information through your profile analytics and insights or ask your SMM agency USA to help you crunch the numbers.

The best days and times to post will depend on your previous performance, so use analysis tools that check your posts from the last 30 days and calculate the average engagement rate by the hour and day. This will give you a good starting point for determining the best times for your brand.

2. Consider your audience’s active times: 

To maximize engagement, aim to post when your target audience is most likely to be scrolling through Instagram.

You can access this information through your profile analytics or use third-party tools to recommend reliable time slots.

Keep in mind that these times may vary depending on the location of your business and your target audience.

For example, if you’re targeting working professionals in the U.S., you may want to focus on times when they are likely to be on their lunch breaks or after work.

3. Keep an eye on your competitors:

If you don’t want to do all the legwork, take a look at the times your competitors are posting.

You likely have similar audiences, so if their posts are performing well, you may want to consider posting at similar times.

Just be sure to keep an eye on the performance of your own posts and make adjustments as needed.

4. Think about time zones: 

If you have a global audience, consider posting during the early morning hours (3 AM –4 AM) to increase the chances of your posts being seen.

You can use a scheduler to ensure your posts go live at the right time.

This can be especially helpful if you have followers in different time zones and want to ensure that as many people see your content as possible.

Conclusion 

Instagram is a powerful platform for businesses looking to increase their sales and reach a wider audience.

However, simply posting inspiring and engaging content is not enough to guarantee success.

It is also important to consider the best time to post in order to maximize engagement with your target audience.

By understanding the factors that influence engagement, such as the day of the week, location, and business sector, and creating a posting schedule that considers these factors, you can increase the chances of success on Instagram.

If you find it challenging to keep up with the optimal posting times, consider hiring an Instagram marketing service to handle the task for you.

With the right strategy and a little help, you can effectively engage your audience and achieve your business goals on Instagram.