Web developers and website designers in the USA often create and design sophisticated websites with the help of their skills. But what if you aren’t an experienced designer or developer?
A website builder offers one of the easiest methods to create a website.
For first-timers, using a web building tool like GoDaddy, Wix, or Squarespace offer an excellent way to create a website without having any design or development skills.
There was a time when I used to think like you do, that only experienced programmers can make websites. After spending a lot of time and carrying out research, I now know better. If you want to save the time I spent researching, you should read the whole blog till the end.
We have carried out extensive research on creating websites. And Here is the sum and substance of what we found.
source: wpbeginner.com
What is a Website Builder?
A web-building tool is a program that makes building a website simpler. Website builders allow users to build a website without having any coding skills or to take the services of a web design company.
According to IBIS World, web builders in the cloud currently make 24 billion dollars in the USA.
The stats show that the industry is big, and hundreds of thousands of people use them.
It means businesses are achieving their goals through a website built using a web-building tool. That is why they are becoming popular.
How to Create A Website Using a Web Builder In 2023?
Here are some simple steps to develop a website using a web builder.
1- Pick a Suitable Web-building Tool
There are over a hundred website-building tools. Wix is the most popular of them all. It is user-friendly, and its drag-and-drop features allow you to create your design as per your requirements.
People like this freedom as they can make professional-looking sites with Wix. It has more than 100 million subscribers.
However, if your niche asks for being more creative, you should go for Squarespace. It has an incredible collection of template designs, a treat for creatives. You can build a website designer-level site using this platform. Note that you should spend some time creating the best website design using Squarespace.
Zyro is another web-building tool. It provides first-rate templates and an intuitive drag-and-drop interface.
If you are in a hurry, you should turn to GoDaddy. It will ask you to answer a short questionnaire, and its ADI function will build a beautiful website for you.
However, if you are a startup in the USA with little capital, Weebly can be your best friend. It has a free plan and price packages starting from as low as 6 dollars.
Confused? Don’t be. These are just the best performing web building software in our opinion. But there are others like wordpress.com. It is an incredible web builder for blogging. And Shopify is often the first choice of e-commerce businesses in the USA.
Test Different Web Building Tools
If you find it hard to pick a website builder, you can contact a web design agency to guide you through this process. They may recommend you get a coded website developed by professionals. Either way, your problem is solved.
Otherwise, select two or three web-building software and test them one by one. Most web builders offer free plans or free trials so take advantage of them before you start paying for a premium plan. After using all two or three of them, you would realize which one fits best with your unique needs.
2- Sign up for a Suitable Plan
The next step is choosing a price plan that suits your business requirements and budget. Cheaper pricing packages will solve your problem if you need to create a website with simple features and design, for example, a web design for small business company in the USA.
If you wish to create a feature-packed or sophisticated site, check out the more high-end plans. A web design agency can help you in this regard.
Or if you know your needs, you can see which plan offers the features you need or which plan will help you best achieve your goal.
There is no need to start with an expensive plan if you don’t need it. If you are unsure, you can always upgrade to a pricier plan later if it seems fit.
3- Pick a Unique Domain Name
A domain name is a site’s address different from other websites. For instance, our domain name is digital gravity agency.com.
You can easily choose your domain name through your web-building platform. It will prompt you to do that when you sign up.
If you already have a website with a domain name, you can move that domain name to your web builder. There is an option for that too.
How to Select a Winning Domain Name?
Your domain name should match your brand voice and personality. And it should be relevant as visitors will remember your business with it.
Secondly, choose a short and sweet domain name. Your customers should be able to memorize it. Otherwise, they will have difficulty coming back to your site.
4- Choose a Lovely Design Template
A study conducted by Blue Corona revealed that 48 percent of users said a website’s design is the number one factor in determining a brand’s reputation.
A template represents the layout of the website. It will have empty spaces for your content to sit. It decides, for example, which content will reside on the left or right-hand side and the maximum word count for a text section.
Most website builders have themes/templates categorized by website type or industry. It helps users to select a suitable theme for their website.
For example, if you are a real estate company, your site’s template can’t look like a fashion website. Therefore, pick a couple of templates from your niche category and give them a go.
You may find a template that looks like a professional web design company has made it.
The best part of templates is that you can easily change them or keep changing them until you find your absolute favorite.
5- Tailor the Design of Your Template
Web-building platforms have made creating a website a piece of the cake. However, these websites can sometimes look similar as everyone uses web builders and have access to the same templates/themes you have used.
CXL found that people usually make an opinion about a website just 0.05 seconds after they land there. You should unleash the potential of customization tools in your website-building platform.
You can include new web pages to your navigation, select a color scheme of your choice, change the fonts, colors, and size of buttons, edit pictures on your gallery, and add menus, contact forms, and links to social media sites.
If you use these customization options to your advantage, you will have a website only a professional website designer can make.
6- Start Adding your Content
Now is the time to upload your written web content, images, videos, etc. You can replace text boxes, image boxes, or placeholder content on your design template.
We recommend you only put up high-quality images on your site. Blurry pictures will only do well in repelling your leads.
Your web-building platform might have a collection of free pictures available for use. Otherwise, you can take free and suitable pictures from image websites like Pixabay and Unsplash.
Also, don’t forget to compress photos before adding them to your website using free resources like TinyPNG or Kraken.io. Compression will decrease the file size to prevent the picture from decelerating your website while not visibly impacting the quality.
7- Install Apps to Add Extra Functionalities
Go to your chosen platform’s app store to include functionalities like social media integrations and forms. You can find an app for nearly every kind of functionality.
You can also see different apps’ functions, price plans, and ratings. Many of those apps are free. Wix alone has more than 300 applications.
For example, you can build a course using an app on Wix. Other features allow you to make your website as functional as possible without using another platform or third-party plug-ins.
Also, their image library saves you from having to search for, download, and edit images to add to your site.
If you need a rather complex website, you can still try a web builder and use the apps to make it more functional. However, if you have the time and money and need a quality website, you should consider a web design agency in the USA.
An interesting fact: a study conducted by Blue Corona has found that 73 percent of businesses invest in designing their websites to make their brands stand out.
And 94% of participants in a survey conducted by Social Media Today said that poor design quality is the core reason they consider some sites unreliable.
8- Test your Website
Before you publish your website for the public to see, you must first catch a glimpse of it on both desktop and mobile. Over 50% of Google searches happen on mobile, and the number is only rising.
You should review your website to check its mobile friendliness.
In the preview, you should check the following:
- Grammar and spellings
- Proper working of all the buttons
- Site’s speed
- Functionality on mobile devices and desktop screens
Furthermore, examine if the formatting is consistent and if your website meets its goal.
Previewing your Website
Web builder platforms make previewing a breeze out of the air. You can see how your website will appear when it goes live in editor mode. Many web builders provide options for you to view how a site runs and looks on various screen sizes.
In this way, you don’t need to move back and forth between preview and editor mode. If you are still confused about whether you will make it or not, or if you think you don’t have such creativity — a web design company in the USA can help you.
9- Hit the Publish Button In Website Builder
Once you are satisfied with how your website looks and works, press the publish button. You can further develop and customize it even after it is published. But remember, some website-building platforms don’t allow changing templates once your site is live.
Bottom Line
Your online branding depends on your website. It will be your identity. And it will help you share your content with a broad range of target customers in the USA. Therefore, it should look and feel professional in every aspect just like a trending 2023 website should like.
These include the choice of web builder platform, site’s loading speed, image quality, design templates, use of colors, domain name, etc.
There are many post-launch aspects that you can’t ignore, such as optimizing your website for search engines and analyzing its performance. It shows that you will be better off in the long run if you hand this task over to professionals.
Digital Gravity Agency is a full-service digital marketing and web design agency in the USA. We have performed branding for multiple businesses and emerging 2023 brands by creating a functional and user-friendly website for them from scratch.
We offer web solutions for B2B, B2C, e-commerce, and enterprise-level businesses. Contact us to take your online presence to the next level!