What is the one-word secret of any potential business or marketer’s success? Well, it’s conversion. Yes! You heard it correctly. Why are businesses all over the world building enthralling websites, producing content, and investing in their marketing strategies? To generate sales and increase revenue, right?
Did you know that pay-per-click advertising is counted among one of the most established forms of digital marketing? This full-fledged advertising campaign takes your business to the pinnacle of success. The conversion rate optimization best practices along with PPC together come up with a ubiquitous style of advertising.
Quick results and greater return on investment are the primary factors you want for your business, right? PPC for boosting conversion rate is a model that’s widely used across a multitude of internet platforms. According to techjury.net, 65% of customers click on pay-per-click to view advertisements.
The most common types of PPC advertisements used by the CRO agency include search advertisements (They look like ordinary search results on Google, Bing, Yahoo, etc), display advertisements (banners and advertisements that are displayed on third-party websites), and social media paid advertisements (they operate exactly like display advertisement with a limitation of specific social media platforms).
How does PPC help you achieve your business goals quickly and efficiently?
By carrying out conversion rate optimization best practices at a higher point, you will bring more conversions and clicks to the website/app. If you spend $1 on paid advertisements, you will get $2 in return (a 200% return on investment) – Smallbizgenius.net
Hack 1 – Be Different & Unique
image-source: searchengineland.com
One of the easiest ways to witness big changes is to come up with different ads in comparison to your competitors. Sounds simple, right? But it’s not. Almost everyone has the same queries, uses the same keywords, and provides the same offers. So, all the advertisements end up looking the same.
Every advertisement wants to have the position and hopes to get the most clicks. So how do you stand out and be unique from others? Create click-bait advertisements with the presence of emotional triggers.
image-source: searchengineland.com
It showcases your unique selling proposition and those counts. According to CRO agency San Diego, it’s a great indicator because this advertisement copy is appealing to your target audience.
It’s a ratio of clicks to impressions. In Google advertisements, your impression only occurs when your advertisement appears on the search engine result page (SERP). And the click occurs when the person who is viewing your advertisement clicks on it.
So, the average conversion rate is the percentage of people who view your advertisement and then click through to get to the destination of your advertisement (could be a landing page, lead form, or anything else).
Related: Dominating Web Development Trends for 2023
Hack 2 – Leverage The Format Of The Advertisement
One of the best ways to improve and boost your conversion rate is to leverage innovation in your advertisements. In order to convert higher click pay-per-click advertising you need to use :
– Shopping Advertisements
If you are running an eCommerce business or have any kind of online presence then shopping ads steal conversions and get you organic and paid results. The information about prices and images are infused into the minds of customers.
– Advertisement Customizers
It is not adequate to just tell people that they need to buy from you. There is an immense need for CRO agency San Diego to be persuasive enough to make their purchase from you. Ad customizers help you deal with the psychology of people by infusing a sense of urgency.
It develops the fear of missing out among strangers with the availability of limited products. Perpetual sales can be done by you which means sales that never end.
– Keyword Selection
It is critical to target the keywords with specific nature and intent. Keywords are generally categorized as navigational and informational, and transactional ). Branded keywords such as J-crew or Home depot are navigational which means searchers are looking for a specific website.
On the other hand, informational keywords indicate that the searchers are trying to learn something. And, transactional keywords have an exceedingly high intent which means people are willing to buy through the usage of these keywords.
– Get Rid of Keyword Cluttering
It’s an organic result of testing consistently but never getting fed up with the keywords that aren’t working. Now is the time to get rid of the keyword clutter by simplifying the keywords that could actually convert the customers and spot the opportunities.
Hack 3 – Make Use Of Remarketing As A Conversion Optimization Tool
A wide range of PPC marketers does not consider remarketing to be an authentic conversion optimization tool. In order to boost conversions, there is a dire need for you to reconnect with site visitors who leave the website without converting.
Even people who are highly engaged and committed put the items in a shopping cart and abandon it. As per the statistics of baymard.com, 69.99% of online shoppers abandon their carts after filling them with products.
image-source: searchengineland.com
So, remarketing is a great opportunity to boost conversion rate and turn the people who have abandoned the cart into leads. By making use of your customer lists, you can carry out remarketing campaigns on Facebook and Twitter too.
The remarketing lists for search advertisements are another easy hack for doubling your average conversion rate. In comparison to regular search advertisements, remarketing search advertisements have higher CTR (Click-through rate) and lower CPC (Cost per click).
- Always choose the appropriate keywords for your business.
- Create advertisements that are appealing enough for searchers to click on them.
- Generate traffic to landing pages that help in converting.
Wrap Up
The market is evolving and social media campaigns are changing. Beyond a shadow of a doubt, PPC marketing has proven itself to be one of the conversion rate optimization best practices. Intricate graphics, unnecessary links, and content stuffing are discouraged by potential customers. So embracement of a simple design is a win-win situation for you.
Increasing your website/application conversion rate is indispensable. Having a good-quality conversion rate is highly interlinked to high volumes of sales. By giving utmost consideration to the aforementioned hacks you can increase your conversion rate to a great extent.
image-source: searchengineland.com
FAQs
-
What factors affect the average conversion rate?
Factors that affect the average conversion rate include value proposal, relevance, clarity, and urgency of purchasing the product or availing the services.
-
How do you know if the conversion rate of your website/mobile application is good?
If 6% of the visitors of your website make a purchase then your website is considered 6% effective. The conversion rate of a “good ” website falls somewhere between 2% and 5% across all industries.
-
What lowers the conversion rate?
Poor listing and sorting of products/services are the reasons for low conversion rates. Always ensure that the items on your website/application are easy to find.
-
Why is conversion a crucial factor in a business?
It is important for any business for one primary reason. As there is an increase in conversion rate, there is also a significant amount of increase in profit. This means customers are attracted to your business’s loyalty and purchase from you. It eventually benefits your business to a great extent.