People tend to make spontaneous judgements. According to David Fickling it takes just 0.1 seconds to form an opinion about a person. Same goes for websites, it just takes around 0.05 seconds to form an opinion, which determines whether the visitor would stay or leave the website without making a transaction.
Immersive and compelling UI/UX design is the best solution for businesses striving to cut through the highly competitive and saturated digital space. The approach eventually helps improving user-engagement, decrease the bounce rate, and generate more conversions.
10 UI/UX Design Tips to Boost Online Conversions
A good UI/UX design helps in eliminating potential roadblocks, turns prospects into leads, customers into brand advocates; impressive, isn’t it?
Here are 10 Tips on how to deliver a phenomenal user experience on your website.
TIP 1 – Have a highly-effective homepage and category
The first impression of your customers is the homepage of your website, right? With an engaging home page design, you can make your customers stay on your website for a long time.
Some essential elements to consider while designing the Homepage of your website include:
- Link Homepage with Brand Logo
- Link Homepage with all the pages on the website
- Important content must appear above the fold
- Keep your brand message sort and simple
TIP 2 – Make on-site search easy and simple
You should assist your customers in finding what they are looking for. If the on-site search bar has an intuitive user interface you will generate more sales, get more conversions, and increase engagement.
Let’s take the example of Alibaba. It has an easy-to-use search box with an exceedingly simple drop-down menu. The specifications of products are done so perfectly. Whenever a customer searches for a product, he/she finds it easily.
Some best practices to improve on-site search experience of user’s include:
- Integration of auto-correct and auto-complete options
- Search box that is typo-tolerant
- Search box that is mobile compatible
TIP 3 – Improvement of product listing and performance filtering
If your products are listed properly and your website’s performance is filtered, your customers can have an effective product research process. Furthermore, it increases the conversion rate.
Image From Nike By Baymard Institute
The comprehensive specifications of product filtering include gender, type of product, category of product, color, size, material, brand, and price range.
TIP 4 – Allow the comparison of products
It’s not a hidden fact that online shoppers compare the quality and price of products. You can easily convert visitors into customers by giving them the utmost freedom to compare your products with the competitors.
Image From Dribble By Premdayal
The UI/UX design agency needs to ensure that the features and prices of your products are better than others. Only then customers will decide on purchasing from you. To achieve a successful conversion rate optimization it is crucial to know the decision criteria of your customers.
TIP 5 – Optimize the product page layout of your website
Cluttered and intricate product pages decrease the overall level of conversion and sales. Your website needs to have a clear yet satisfactory product page layout.
Image From Dribble By IKAKO
For instance, among all other brands, Apple has a decent product page layout. The product information and product comparison should be done properly on the layout.
If the layout has video tutorials, it can help more and more customers decide whether they should be purchasing from you or not.
TIP 6 – Define the details of your products efficiently
If you have ever purchased anything online, you must be well aware of the fact that your potential customers examine the information. The proper description of your products and provision of premium-quality images is indispensable for converting visitors into customers.
Image From Dribble By Rafi Rohmat
Tip 7- Use clear and concise CTAs
Clear and on-point calls to action improve the user experience since they increase the overall usability of your website. Let’s consider IKEA as an example. It has a cart icon where users can add the product. However, a heart icon can be used for saving the product for your next shopping purpose.
Video From Dribble By Musemind
Tip 8 – Integrate social proof
Social proof plays a vital role when it comes to deciding whether to purchase a product or not. Through product reviews and ratings of your potential customers, you can increase the conversion rate.
Image From Amazon
Using popups for displaying social proof is one of the optimum practices to gain the trust of customers and boost conversions
TIP 9 – Provide better order tracking
Customers consider order tracking as one of the must-have features of an eCommerce website. If you track the orders of your products that means you will generate more sales and conversions.
Image From Dribble By Emmanuel Edokpa
If there is a failure in shipment processes and a lack of order tracking information you can end up having bad reviews, and ultimately loss of customers.
The best practices for order tracking include a tracking number and its associated link, estimated delivery time, information tracking, and notifications of the delivery status.
TIP 10- Full mobile compliance
According to Shopify, mobile commerce is forecasted to hit $620.97 Billion by the end of 2024. These statistics further highlight that around 42.9% of e-commerce purchases will be made using a mobile device. These statistics highlight the significance of having a mobile optimized website, which is a crucial factor in delivering a compelling user-experience.
Image From Dribble by Anastasia Golovko
Ultimate growth in a business can be seen if you provide mobile eCommerce solutions. A clean interface of mobile with a simple online shopping experience increases the overall performance of mobile.
Your ultimate objective should be to increase the UX performance of the mobile homepage, navigation, categories, mobile on-site search, product list, mobile checkout, and mobile forms.
Wrap Up
Have you created a website? Is everything working just fine? What now? UI/UX design agency needs to pay the utmost focus and attention to e-commerce website design.
Always ensure that your customers get the right impression of your website. Let the reflection of your website increase your conversion rate optimization and get you leads.
FAQs
1 – What is the importance of UX in eCommerce websites?
User experience is the interaction of your potential customers with the website. It’s a journey that starts with your customers and ends with the purchase of your products and services.
2 – What is the most crucial factor of a user interface?
Ease of use, the experience of users, and accessibility. Your users should understand the interface of your website.