Over 2 million merchants use Shopify to establish and host their online stores in 2022. Given that there are around twice as many live Shopify websites, this indicates that each merchant creates an average of two distinct Shopify websites.
The purpose of the Shopify Landing page is to get a potential customer who is willing to take the next step in your sales to funnel. It could be purchasing a product, signing up with an email for free samples, subscribing to newsletters for store details, joining an exclusive waiting list for particular products, and provision of email addresses for free shipping.
Why Does Custom Shopify Development Need To Have Landing Pages?
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Different landing pages should focus on various eCommerce offers. The more options your customers tend to have the harder it becomes for them to make a choice that causes an ultimate level of friction. The Shopify theme developer needs to ensure to provide limited options to the store visitors. One clear option for what to do next simplifies the entire decision-making process. Looking for a Shopify expert for hire? Well, it’s a strenuous task, but finding a reliable one makes the entire journey easy.
Along with generating more sales to your store, custom Shopify development processes can also help your store:
- Conduct A/B testing for constant improvement:
Instead of searching for a Shopify expert for hire, you can gather insights that can make your marketing campaigns successful. Keep refining your Shopify landing pages to ensure you are serving what works best for your target audience. Authentic and correct A/B testing increases the conversion rate to a great extent. - Speak to a specific audience:
By targeting people from different customer segments you can come up with landing pages that will help your visitors know they have reached the right place where they can make the purchasing decisions. - Improve paid search campaigns:
With well-designed landing pages, you can match the PPC landing page of your store and advertisement copies. It maximizes the return on investment of all your marketing campaigns.
How To Build A Shopify Landing Page In Three Different Ways?
Way 1: Using Shopify ( The limited way )
1 – Create a template for a landing page
By using the Shopify theme editor, you can create a unique landing page Shopify template. Add different types of content for different types of campaigns.
2 – Add sections to your template
By using the menu on the side of your landing page, you can choose the elements and style them accordingly. Mostly the content is fixed in this section so it either uses imagery or language that will apply broadly to your landing pages.
3 – Add and build a new page
Create a new page on Shopify by clicking on ‘ pages ‘ in your dashboard. Then click on the ‘Add page’.
4 – Commence building your landing page
Add titles, images, and calls to action here.
Way 2: Using Liquid Language To Come Up With A Customized Landing Page ( The Expert Way )
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If you have a budget for hiring professional developers then instead of wondering how to create a landing page in Shopify you can ask them to create the one from scratch. This would enable you to create sections that are not offered by the usual Shopify themes.
Shopify tends to create an open-source template language known as Liquid and written in Ruby. However, if you think that a Shopify theme developer does not have the adequate skill set or time then it can be exceedingly difficult to create an active landing page for your store.
Also Read: Shopify Apps: 7 Apps for Shopify You Can Use.
Way 3: Using Shogun Page Builder ( The easy way )
image-source: shopify.com
By connecting shogun with your Shopify store, you can drag and drop any landing page in just a few clicks.
1 – Choose how to build landing pages using the shogun dashboard
First of all, you need to have access to the dashboard and choose what kind of page you want to create. Click any blank page or template to choose the custom Shopify development landing page format. It removes the headers and footers from the design. Always remember to use precise and keyword-focused URLs.
2 – Drag and drop your landing page together
Commence building your webpage by using the drag-and-drop editor. You can easily structure your landing page and build it vertically. Text, images, buttons, and call-to-action are some of the elements added to these sections.
3 – Customize SEO ( Search engine optimization ) settings and save
You can optimize the landing pages for search engine optimization by setting the meta fields of your landing pages. When finished editing, save the entire progress. Once you are done with creating the landing page, you need to click ‘ save ‘ and ‘ publish ‘ and it will go live on the Shopify store that’s integrated.
Types of Shopify landing pages:
Here are some of the widely used landing pages for Shopify.
Product landing pages:
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A landing page can be created for a particular product line or for raising awareness for a particular retail location.
Special Offer Landing Pages:
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It helps you secure the contact details of potential customers so that you can remarket the promotions of your store via email marketing.
Subscription Landing Pages:
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This type of landing page plays a crucial role in delivering targeted and educational information while also promoting the savings and discounts that shoppers could get if they subscribe.
Collection landing pages:
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Once you have gathered the entire collection of products, there is a high likelihood that you need compelling pages for product collection.
Coming soon landing pages:
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If you have an upcoming product that is not available for sale then a pre-launch landing page of ‘ coming soon ‘ can be built.
Product bundle landing pages:
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Special offers can be created by bundling several products together. Discounts can also be provided on these bundles on special occasions.
Wrap Up
Using a landing page on Shopify helps in increasing the overall campaign of your advertisement campaign because the customer always lands on a tailor-made page Several landing pages can be created to help you maintain the consistency of your message.
FAQs
Can I make a landing page on Shopify?
Yes, a landing page template can be created on Shopify that can be used further for campaigns.
How do I add different landing pages on Shopify?
By using the built-in functionality of Shopify, you can create different landing pages. The easiest way to do this is to build separate templates by using theme editors.
What is a product landing page on Shopify?
It is built to drive sales of one particular product. All the CTAs direct shoppers to add products to their carts.