Social media marketing is an affordable and effective marketing tool for big and small businesses in the USA. From established firms to start-ups all of them have a Facebook profile, an Instagram account and Twitter account, and maybe even an active TikTok account.
When done right, social media marketing can take your online or offline business to a whole new level. But one question you might have regarding the importance of social media marketing is the best platform for your business. Or which social media platform has the best potential for marketing?
This article will walk you through some thought-provoking statistics we have compiled from different authentic sources about popular social media platforms in the USA. Based on these insights, you will be able to decide which platform is worth investing in.
Facebook is the Most Popular Social Media Platform in the USA
The United States has more than 182.3 million active Facebook users, according to DataReportal. It’s the leading social media platform in the USA in terms of the number of active users.
Every social media marketing agency in the USA relies on Facebook for organic as well as paid lead generation and sales for clients. Whether a client offers services in a particular domain or sells a product through an e-commerce store, Facebook is a suitable platform to market your business.
The best bit about Facebook is its diverse user base. People of various colors, religions, and ethnicities use Facebook. In fact, you can find community groups on Facebook where people discuss community issues, promote awareness and causes, and even advertise new businesses.
So every SMM agency in the USA must add Facebook to its social media marketing strategy. Let’s look at some of the latest Facebook statistics with respect to its American user base:
- Around seven in ten U.S. adults use Facebook. The same number of Americans visit Facebook at least once a day. (Pew Research Center)
- American teens in lower-income households are more active on Facebook than those in higher-income households. (Pew Research Center)
- One-third of U.S. adults say they regularly get news from Facebook. (Pew Research Center)
- Facebook is the top social network for shopping in the United States. (Statista)
Teens & Young People Love Instagram
Facebook’s popularity aside, not all individuals are fans of Facebook. In fact, a lot of young people find Instagram more engaging than Facebook. The USA has over 153.6 million active Instagram users.
As of today, 27.3 percent of Instagram’s audience in the United States are aged between 25 and 34 years; teenagers account for 5.9 percent of Instagram’s user base.
Compared to Facebook, Instagram is more mobile-friendly. People naturally like visual content; short and crispy posts with attractive images feel better than huge chunks of text that people often write on Facebook.
If you are a social media marketing agency in the USA and want to promote a client’s business on Instagram, keep the following statistics in mind:
- More than 200 million global businesses are on Instagram. (Instagram)
- Around 48.4% of all Instagram users are female while 51.6% are male. (Statista)
- Around 73% of U.S. teens use Instagram to reach out to brands and learn from them about new products or promotions.(eMarketer)
- Roughly 70% of avid online shoppers turn to Instagram for product discovery. (Facebook)
- Around 1/3 of the most viewed Instagram stories are from businesses. (EmbedSocial)
TikTok Will Soon Take Over Facebook & Instagram
Launched in 2016, TikTok rose sharply to popularity due to its intelligent algorithm and more engaging experience. Around 42.4% of Americans use TikTok, according to Oberlo.
It’s different from Facebook and Instagram and quite similar to YouTube, it’s one of a kind innovation in the social media world recently. The freedom to create your own video content and build a solid following makes this platform enticing for social media users.
Social media marketing agencies in the USA now create content for TikTok by collaborating with influencers to attract prospects and promote a client’s business to thousands of people at once.
The following statistics regarding TikTok’s popularity in the USA published by TikTok itself will give you great insights into its potential:
- TikTok has about 80 million monthly active users in the United States.
- Around 60% of the total American TikTok users are female and 40% are male.
- Roughly 60% of the users are between the ages of 16-24 and 26% are between 25-44.
- Around 14% of marketers surveyed planned to spend more on TikTok in 2021, according to data taken from Hootsuite.
- Roughly 68 percent of users watch other content creators’ videos and 55 percent upload their own videos, according to a survey conducted by Global Web Index in 2019.
Twitter is Not Going Anywhere…
Twitter may have lost its old charm but it’s still not going anywhere. It’s the fourth most popular social media platform in the USA with more than 41% of Americans using it.
It’s another great place for SMM agencies in the USA to promote their business or their client’s business. But advertising on Twitter is quite different from on Facebook and Instagram.
You have a shorter space and people are quite sensitive about what you post there. Before you take your business on Twitter, have a look at these stats:
- With more than 77.75 million active users, the United States has the most number of Twitter users in the world. (Social Sheperd)
- Around 70.4% of total Twitter users are male while 29.6% are female. (Statista)
- Around 38.5% of Twitter’s audience is between 25 to 34 years old. (Statista)
- Roughly 93% of people following businesses on Twitter plan to buy from them. (A joint study by Twitter and Research Now)
Over to You Now!!!
These are not just the only social media platforms popular in the USA, but the four most popular ones. Over to you now. Whether you are a social media marketer or a social media marketing agency in the USA like Digital Gravity Agency, learn how you can incorporate these platforms into your strategy and make the best use of them.