Doesn’t it get ho-hum to use similar features of Instagram now and then? Sometimes you are simply unable to come up with the sparking content that drives the attention of more and more users.
In order to provide a comprehensive Instagram marketing service you and Instagram need to form an amicable relationship. You just have to put in some effort and spice things up.
12 Things To Try on Instagram In 2023
From simple photo editing hacks to making Reels, Instagram is the place to go for innovative features and new things. According to Hootsuite, Instagram itself is the most followed social media platform for reel production.
1 – Get Creative with Instagram Reels
While previously Instagram used to be a platform for photo-sharing only, video has become a new queen for win-win digital marketing solutions. In comparison to pictures, more and more people are attracted to short yet appealing videos. Videos on Instagram have an average engagement rate of 1.5%, Hootsuite.
With a little innovation, you can simply transform your photos into reels. You do not have to be an expert in videography when it comes to making reels. Music and cautiously clipped slideshows go a long, long way. Reels can also be made out of existing stories.
2 – Discover the Best Instagram Filters for Your Posts
Sometimes all you want is an impeccable and traditional Instagram photo, right? But are you all photoshop experts? No! While tons and tons of easy-to-use and free-of-cost applications are available for editing purposes.
But, the all-inclusive Instagram application also has built-in photo editing software. With the help of this software, all the photo-savvy people are giving an aesthetic look to the pictures.
source: rd.com
3 – Customize your story links
One of the easiest ways of directing Instagram followers to a specific page or product is to add a link to your Instagram story. However, if you think that the link of the sticker does not fit the image of your brand, then you can even customize it accordingly.
Aside from the customization option, you can also edit the link within the Instagram application to change the text of the Instagram. Whenever you copy/paste the link into a URL field, the text of the sticker will become the name of your website.
For instance, if your sticker’s text is ‘ Wikipedia. Org ‘ you can change it into ‘ Learn more about Wikipedia ‘.
4 – Elevate Your Instagram Stories
Instagram first introduced the poll sticker in 2019. It is a remarkable way to encourage the level of engagement in your stories. It is a restrictive way to know the opinions of others about a certain thing.
But in 2022, Instagram introduced a wide range of other options. Now your followers can answer up to four answers on the poll. With utmost convenience, you can ask the opinions of your followers about their favorite products, pictures, launches, and more.
image-source: hootsuite.com
5 – Make BTS ( Behind the scenes ) content
No matter how polished or beautiful the videos are, sometimes BTS videos are even more compelling. The SMM agency USA suggests showing the entire process of making a video.
Whether it’s a romantic or overly-dramatized scene in a Bollywood movie or the making of lasagne, BTS videos always let your followers know your real-life personality.
One of the owners of a skincare brand did a product photoshoot where she made a reel and showcased the results of all the products on her face. It helps your followers know who you are.
6- Pin the most important posts on the top of your profile
In spring 2022, Instagram launched a new feature. Now the followers can pick up to 3 posts at the top of the profile grid. Instead of pinning posts from the newest to the oldest, you can let your followers see the most crucial posts.
If you want to pin the post on your profile simply click the post you would like to pin, tap on the three dots, and select pin to your profile. A little icon of the pin will appear on the top right corner of the grid of the picture.
Instagram marketing service is done innovatively and always grabs the attention of the target audience. You can pin posts that hold a certain amount of significance such as new year sales, the introduction of new products, discount offers, and more.
source: Instagram.com
7 – Make a simple transition reel
Generally, transitional videos tend to have a low investment. It’s a high-reward type of content because it is exceedingly satisfying to watch, despite what the content is about.
Once you think the Reel is ready and you can post it, wait for the best possible time when most of your followers come online.
8 – Involve your family or friends in the video
More and more consumers nowadays are looking for authenticity on social media. They are unlikely to trust the brands and rely on them when there is no involvement in their personal life or people associated with their personal life.
If you want to provide digital marketing solutions then instead of going for heavy-filtered perfection, go for authenticity. In an era where scammers are everywhere, authenticity comes over perfection.
One creative way of boosting your social media presence is to show a more personal side of it. For instance, what were the obstacles you had to face, or what your family thinks about your brand?
Of course, not everyone can opt for this strategy ( Not everyone’s daddy is convinced to speak in front of the camera ). But if either your friends or family are fun and funny, you can definitely win the heart of the target audience.
9- Learn more about Instagram Search engine optimization
As you all know search engine optimization is not only restricted to Instagram. It’s a highly effective marketing tactic that brings your brand to the top of Google and other search engines.
If you optimize your search for Instagram that means it will become easy for the followers to find you. Proper Instagram SEO is all-inclusive of appropriate keywords, hashtags, and alt text.
It helps your brand because it helps your followers search for you whenever they are looking for anything regarding your niche.
For instance, if you are a makeup artist who specializes in doing makeup, you would want the brides and models to approach you right? Putting ‘ professional makeup artist ‘ on your Instagram handle with hashtags like #professionalmakeupartist on your reels, and making use of alt text can give your content a good start.
10 – Host a contest or giveaway
Hosting an Instagram contest or giveaway is great for thanking followers for their support. Giveaways could be in the form of holidays, events, celebrations, anniversaries, gifts, and more.
11 – Make a trendy reel that jumps into the mind of everyone
If you are looking for inspiration for Instagram reels, the SMM agency USA simply suggests you scroll through the reels of everyone else. You might notice that a wide range of creators and brands are using similar audios in similar ways. Each of them put their addition to the trend.
Once you think you have found a trend, you can hit the name of the audio at the bottom of the screen. It will take you to all the reels people have made using the same sound.
Watch a bunch of them to ensure you have a good grasp on the trend, and then try making it.
Note – Trends often hit Tik Tok days and months before on Instagram. So peeking at that platform for more creative ideas can help you come up with reliable digital marketing solutions.
Related: The 14 Important Social Media Trends For 2023 – 2026
12 – Post a detailed, comprehensive photo dump
Photo dumps are the newest yet most charming trends of Instagram. The beauty of a photo dump is that it does not always have to be beautiful.
The series of various images uploaded in a carousel format lets your followers know what you have been up to.
You can bits and pieces of the day or your event. It helps your followers know more about you.
Wrap Up
There is a lot of competition. Every other person is offering Instagram marketing services to their followers. But in order to stand out, there is an immense need for you to consider the aforementioned ideas that can help you throughout.
FAQs
How To Add A Reel Back To Profile Grid?
To add a Reel to your Instagram profile grid, go to your profile, tap on the three-dot icon on the Reel, select “Add to Profile,” choose a cover image and caption, then tap “Share.” The Reel will now appear in your profile grid.
What Happens When You Remove Reels From Profile Grid?
Removing a Reel from your Instagram profile grid makes it no longer visible on your profile page, but it still exists on Instagram and can be found by searching for it or visiting your Reels tab.
What content is most engaging on Instagram?
Engaging content on Instagram is visually appealing, and relatable, and includes high-quality photos and videos, behind-the-scenes glimpses, user-generated content, and interactive posts. Hashtags, engaging with followers, and posting at optimal times can also help increase engagement.