Developing a website is about making it attractive for the users as well as extremely easy to use to provide users with a great experience.
Many developers and businesses need to avoid involving elements on their websites that just fulfill the purpose of being eye-catching while failing to provide ease to the users.
UX design is a field that requires the utmost attention because it emphasizes great user experience. The UX elements should be accurately aligned with each other to provide an overall great experience to the users. UI/UX design services should include relevant features according to the type of business and its target audience.
Despite its importance, some UI/UX designers and website owners still neglect the crucial elements of making a website that will help their users in absorbing information easily.
There are some vital UX designs that aid in giving your users a comprehensively good experience. A UI/UX design company will expertly provide you with the required and important features for the website.
Described below are some important UI/UX design principles that can help you build an irresistible website:
Focus on Making it Accessible to Everyone
It is important to focus on making your website accessible to everyone and that explicitly includes people with disabilities. Your website should not only focus on the handful of the audience that you are targeting, it will create a bad image and experience for any user who is outside the realm of your target market.
Soure: Freepik
Instead, your website should incorporate accessibility features that will aid people with disabilities like dyslexia, autism, vision impairment, etc.
Website developers and designers are responsible for making an all-inclusive design that aids people of a wide range and makes it easy for them to use and interact with the product.
Here is what you can do to make your UI/UX design more accessible to everyone:
- Use bigger and more distinct fonts and colors
- Provide keyboard shortcuts and accessibility
- Permit automatic font size adjustments
- More incorporation of white space
- Provide descriptions or alt text for non-text content
The elements mentioned earlier are crucially important to implement in your website. It will make your website accessible to everyone. Also, it will attract more users since it leans more toward accessibility.
Make your Design User-Centric
When making a website, be sure to use an empathetic tone that can acutely appeal to your users. Your website should revolve around the needs and wants of your target audience.
From the perspective of the designers, it will always be about using new trends, and technologies and including every new thing available in the market but it does not help if it fails to provide a good experience to the users.
Your website should be the visual embodiment of what your audience wants to see from you. Keep your personal opinions and likes aside and focus exclusively on your audience.
Research and learn what your target audience wants from you, what are their pain points, what are they looking for the most etc. This way, you can correctly deliver according to the expectations of your audience.
The key focus here is to make the whole user experience immensely fulfilling.
Focus on Creating Clear Hierarchy
It is easy to get swept up with all the visual designs and other hundred elements when developing your website, but hierarchy is something that you should not ignore.
A clear and determined hierarchy helps your visitors easily navigate through the website. Many UI/UX developers often neglect to make an explicitly clear hierarchy and that is where they lose the interest of their website visitors.
Here, you need to know that hierarchy is of two types. First, the navigation bar includes all the big and important categories of content. Then comes the second hierarchy that includes the subcategories under the main content.
Making a concrete hierarchy will help you attract more visitors. Your visitors will be able to absorb more information since everything is listed clearly on your website.
When you have content haphazardly littered across your website, it can instantaneously frustrate your visitors and they will leave your website. In comparison to this, a clear hierarchy will provide ease to your visitors.
Provide User Control
Great UI/UX designs can aid visitors in having control over their activities. Your website should provide users with correcting their errors and making necessary changes.
Any email or form provided by your website should be easily editable for your visitor. If they wish to leave the activity in the middle, they should be able to do it.
Include an ‘Undo Button’ on your website that helps your users in reversing an activity that they do not want to complete.
Maintain Consistency Across Content
An exceptional UI/UX design includes consistency across the content presented on the website. While it may be tempting to include new and shiny elements on your website, it is salient that you remember that users interact with consistent content more comfortably.
Do not switch and change your website design every now and then. Instead, try to be consistent with your content, it will not only save you time but would also require less effort.
It has been proven time and again that people interact better with content that is consistent as it provides them with a sense of familiarity.
Focus On Context
Not every website is for everyone. The content and elements depend upon the type of audience you are targeting. The kind of content differs according to the location, age, availability of time, behavioral patterns, etc of the users.
Research thoroughly to understand these critical aspects of your target audience. By knowing these, you can design and develop a website that accurately fits the needs of your target market.
These are some of the invaluable insights that can lace you with enough information to develop an accurately contextual UI/UX design for your website.
Tell a Story
The main purpose of your website design is to provide a great user experience to your website visitors. This also includes effectively communicating with them so they engage with you more enthusiastically.
Develop and place your content in a way that tells a story to your visitors. It is a proven fact that users prefer stories over anything else. Couple storytelling with engaging visuals and you will successfully manage to attract your target audience.
Focus on designing a visual storyline throughout your website. It will help you gain more visitors and keep them hooked to your content.
Fewer Elements, more Efficiency
When you focus on designing and developing an intricate and unique design for your website, it can be hard to avoid unnecessary clutter that can take up space on your website.
The main objective here should be to include fewer elements to provide a more efficient experience to your users. The less complicated your design is, the more your visitors will have a great user experience.
Simple Language is the Way to Go
You are not the only business in your industry and are surely combating several competitors to gain the attention of your target audience. To stand out from your competitors, you must use the language that your target audience is using.
Nobody has time today to go through complex and countless texts to find what they are looking for.
Using complicated language will only cause frustration in your users as they struggle to decipher its meaning when all they want is an instant solution to their search.
For this very reason, you should focus on using language that effectively and easily communicates with your users. Use language and words that are related to your users and their search intent.
Use Animations
Try to use appropriate animations in your website as it provides a visually appealing look to your website. Animations not only help in hooking the attention of your visitors but also provide visual context to your content.
Adding animations can give your website a fun look that will have a positive impact on your website visitors. They are far more helpful and engaging than static images. Animation aids in providing a particular button functionality and helps users in navigation.
Responsive Features for Feedback
A website becomes extremely good when it responds to the users’ actions accurately. By this, we mean that whenever a user clicks on a particular button or option on the website, it should change color or illuminate to communicate the finality of an action taken by a user.
This provides completed feedback on a user’s actions. It encourages communication between the user and your website. This interactive design facilitates your users in gaining information that, their action is successfully received.
UI/UX design services provided by professional marketing agencies include apt feedback elements in the websites.
The most frequently asked questions (FAQs) with respect UI/UX design principles to build an experience no user can resist?
- What is the difference between UI and UX design?
UI refers to ‘User Interface’ and it includes everything that a user interacts with. It can include, screens, keyboards, sounds, lights, etc
On the other hand, UX is ‘User Experience’ and refers to the experience users have while interacting with a product or service. It includes the ease and utility provided to the users.
- What is the principle of good UX design?
The most important principle of a good UX design is meeting the needs of users. The core focus should be to provide a better and improved user experience. You need to research and learn about the needs and wants of your target audience. This way, you will be able to deliver accordingly.
- What do UX designers do?
The main role of the UX designer is to develop and design a website or app that is easily accessible and enjoyable for the users.