SEO is an organic digital marketing strategy that works gradually to yield profitable results. For real estate, SEO strategies strive to optimize the website so you have relevant online visitors and can generate potential leads.
The orthodox approach to searching for real estate physically is a thing of the past. Today, people are more inclined to search for properties online before they decide to reach out to any real estate investor and make a purchase.
It is salient that you, as a real estate investor, focus on SEO for real estate investors to reach potential customers and grow your business. It will not only help in increasing your online visibility but will also aid you in driving relevant traffic to your website.
Why SEO for Real Estate Investors is Important in 2023
According to the National Association of REALTORS, approximately 97% of home searchers use the Internet to search for their new homes.
You might be wondering how this statistic is important here.
Well, let us enlighten you.
SEO is one of the best ways to get discovered online. When you correctly use SEO for real estate investors, you have a prominent chance for your business to get easily found by your target audience.
With SEO, your business has the potential to rank at the top of search engines and that can help your business in gaining more recognition, earn more sales and obtain more profitable clients.
Shaking hands with SEO, you can make a powerful bridge between your business and your target audience. When your target audience searches for anything related to your business, SEO will ensure that your business comes up at the top.
In this write-up, we are shedding light on an inclusive step-by-step guide to SEO for real estate investors that will be of great use in 2023.
Step #1: Choose a Hosting Service & Domain Name Carefully
The most important step is to cleverly choose a hosting service and domain name that suits your needs. With cutthroat online competition, you need a powerful hosting service that can withstand the varying requirements of your real estate business.
Additionally, a professional and relevant domain name can give credibility to your business and bring more authenticity to your brand. The combination of a secure website hosting service and a professional domain name will be a great SEO real estate tactic to bring more traffic to your real estate website.
However, there are too many hosting services available that can pose great confusion for you to choose from. For fast and safe website hosting services, Bluehost, SiteGround, Hostgator, etc can be some of the best options.
Step #2: Make your Website Design Responsive for Real Estate SEO
A responsive website design is a design approach that ensures the quality and layout of the website are identical on different screen sizes and resolutions. The online visitor can access the website on any electronic device like a desktop, tablet, or mobile phone and will have the same experience.
Having a responsive website design will warrant that your real estate website is easily accessible to your target audience and that can mean the generation of great leads. When your target audience is engaging with your website on different devices, responsiveness will encourage them to reach out to your business.
SEO real estate demands a responsive website that can help a lot in ranking your real estate website on top of search engines.
Step #3: Make a List of Targeted Keywords for Real Estate SEO
Targeted keywords are crucial in the making of a powerful SEO strategy for your real estate website. You need to identify the most relevant and prominent keywords that are related to real estate and use them in your content.
Knowing the right and relevant keywords will take some research and effort. You can use any keyword research tool like Ahrefs, Google Keyword Planner, SEMrush, etc to find relevant keywords.
There are many types of keywords available like short-tail, long-tail, questions, and intent targeting keywords. Our advice is to use long-tail keywords that are far more specific than general keywords. Long-tail keywords can also rank well and drive more relevant traffic to your website.
Step #4: Segment Your Keywords for SEO for Real Estate Investors
While researching the relevant keywords is important, you also need to segment them accurately to use them more constructively. Your real estate SEO strategy needs correct keyword segmentation to boost the ranking of the website.
There are three ways that you can segment your keywords:
- Navigational Keywords: these keywords are intentionally used to navigate to a particular website. These are branded keywords that are specific to a certain brand, product, or service. For example, a real estate agent in Abu Dhabi, etc
- Transactional Keywords: these keywords include a prominent transactional intent. For example, ‘cheap shoes bought online’, etc. The word ‘buy’ or ‘sale’ displays the user’s intent to make a transaction
- Informational Keywords: these keywords are used to search for some kind of information. These are usually included in how-to topics, guides, etc. For example, ‘how to use SEO for your real estate website’ etc
By segmenting your keywords, you can accurately meet the needs of your user’s search intent.
Step #5: Avoid Common Keyword Targeting Mistakes in SEO for Real Estate
As a real estate investor, you should focus on targeting a specific keyword to an individual page only. Because if you target the same keyword for multiple pages, your pages will end up competing against each other. This is known as keyword cannibalization.
This will create confusion for search engines about which page to rank for your particular targeted keyword.
Another common mistake can be to use your keywords too many times in your content. This is called keyword stuffing. Try to use your relevant keywords in the main heading, initial subheadings, and then sporadically throughout the content.
Your real estate website should use keywords extra cautiously since the real estate market works heavily on the correct keyword usage.
Step #6: Install SEO Plugins
These are software extensions or add-ons that can be installed on your website to increase visibility and improve search engine ranking. SEO plugins can greatly optimize your real estate website for search engines.
SEO plugins can help in accurately analyzing real estate keywords that you can use in your content. Additionally, they also help you with backlink tracking so you can identify and track any broken or spammy backlinks that can hurt your search engine ranking.
Step #7: Optimize Meta Titles & Meta Description
These appear in search engine results so they should be created with the utmost attention. Meta titles and meta descriptions should contain your target keywords so they can rank at the top of search engines.
As a real estate business, your target keyword can be ‘real estate listings’. So, you can use this keyword and make a meta title like, ‘Real Estate Listings and Properties for Sale’.
Your meta description can include ‘Explore our Wide Selection of Real Estate Listings and Properties for Sale’.
Step #8: Improve Page Load Speed for Real Estate SEO
The speed of your real estate website matters a lot as it helps with various aspects of SEO. When your target audience clicks on your website, it should load effortlessly and within no time.
A fast-loading website will greatly help in providing an improved user experience to your target audience. By making your website fast to load, you are also improving the chances of your website ranking on top of search engines. This will help your real estate website in gaining more clicks and recognition.
Your online visitors will be more inclined to reach out to your real estate business if your website loads faster. They will be convinced to engage with your business and that will increase your overall revenue.
Also Read: Real Estate SEO in a Virtual World: Strategies for Optimizing Virtual Tours and Online Listings
Step #9: Make SEO-Friendly URLs for Real Estate SEO
Short URLs can help you in getting ranked at the top of search engines as well as reach more target audiences. Your real estate business website can easily get lost in the swarm of other similar websites.
Keeping this in mind, try to use URLs that can be easily crawled, understood, and interpreted by search engines. SEO-friendly URLs are more descriptive and relevant to the content of the website so they are more likely to enjoy more click-through rates.
Step #10: Use Optimized Visuals
By using high-quality visuals, you can showcase your properties in the best way. It will ensure that your target audience has a great user experience and they will stay on your website for a longer period.
Visuals like images, infographics, and videos contribute exceptionally to providing a virtual tour to your potential buyers and renters. Additionally, the consistent use of visuals with the same color palette and fonts will establish your brand image in the minds of your target audience.x
Step #11: Optimize for Local Searches for Real Estate Investors SEO
Real estate businesses are not easily found online since it is still a traditional market that works on traditional methods of conducting business.
You need to optimize your real estate website by claiming your Google Business Profile. In this, you should input the correct name, address, and phone number of your business so that it is easily optimized for local searches.
Connect your website to all your social media accounts and use location-specific keywords that can help your target audience easily find you. By doing this, you can attract a refined and targeted audience to your website that has the potential for conversion.
Step #12: Analyze the Competitors for Real Estate SEO
Examining your competitors is extremely important for your SEO strategy. Research and study what your competitors are doing and which SEO strategy they are using.
By doing a thorough competitor analysis, you will be able to find any keyword gaps that you can use to overtake your competitors.
Find the keywords that your competitors are using by which they are getting the maximum traffic. Use these keywords to drive increased traffic to your website too. When you do a competitor analysis, you will be able to find their mistakes and errors. Learn from their mistakes and try to work on those to gain an upper hand over your competitors.
Step #13: Use Schema Markup in SEO for Real Estate Investors
Also known as structured data, schema markup is a language that helps search engines in understanding and interpret the content of a website. Schema markup can help your real estate website in gaining more visibility by providing search engines with additional information about your website.
Schema markup can enhance the appearance of your real estate website by providing high-quality visuals, rich snippets, etc.
There is always a looming cloud on real estate businesses following so many fraudulent incidents. Using schema markup can give a certain level of credibility to your real estate website by providing more organized and structured information. This will improve the reliability of your business and your target audience will be more encouraged to conduct business with you.
Step #14: Use Cornerstone Content
This is the most important and comprehensive content on the website. This content represents the core of a website and is usually made up of a few key pages and posts that cover the most critical and essential topics.
By creating high-quality cornerstone content that surrounds the burning topics of the real estate industry, you can improve the search engine ranking of your website and drive more traffic.
Cornerstone content has the potential to convert your visitors into paying clients by providing them with relevant and valuable content.
Step #15: Promote your Content
Since real estate is still an industry that works on orthodox tactics of gaining clients, it is not necessarily focused on driving traffic and getting sales through online channels.
For this reason, even though many real estate businesses have a powerful online presence with regularly published content, they still forgo promoting their content. Here, they make this grave mistake that needs to be avoided at all costs.
We cannot stress the importance of promoting your content enough. Merely publishing your content on your website is not enough. You need to promote your content on your social media and any other platform that you have.
Make appealing visuals and infographics of your content to satisfy the varying needs of different social media platforms. You can also publish reports about real estate investment in any relevant magazines and journals.
Step #16: Make Easy-to-Read Content
A very common mistake observed in website content is long and complicated pieces of text that nobody is going to read. No one has the time today to go through tons of content to get to know a particular thing.
Make sure that you write content that is very concise and to the point. This way you will be able to provide relevant and valuable information promptly to your target audience.
Here, the main objective is to make your content easy to read and understand. Your headings, subheadings, links, bullet points, etc should be very easy to read and consume for your audience. Your real estate website should be effortlessly consumed hurriedly so people are more satisfied with their experience.
Step #17: Use Multimedia in Blogs
Your real estate business surely needs the relevant keywords to attract the right target audience and stay on top of the search engines. But you should also focus on using multimedia to effectively communicate your message to your online visitors.
By using multimedia like images, infographics, and video, you can warrant a longer stay of your audience on your website. Multimedia helps in indulging your target audience in your content and they will want to know more about your business.
Overall, through multimedia, the stay time of your visitors will be long on your real estate website. This will send a clear message to Google that your website is more valuable than your competitors and this will help in your ranking.
Step #18: Improve Navigation by Interlinking Pages
Interlinking organizes the content available on the website and provides it with a robust structure. It is the process where your articles have links to other articles on your website which are related to your current article. This way, your readers can easily click and be redirected to those relevant articles on your website.
Real estate websites can be messy and complicated for readers to maneuver through. Interlinking pages can provide a clear and easy-to-use navigation system for users where they can easily get the information that they are looking for.
Interlinking pages can help with great user engagement since it eliminates any redundancy and complications and instead provides only the most relevant information to your users.
Step #19: Acquire Backlinks from High-Authority Websites
Gaining backlinks from high authority and credible websites can be highly beneficial for your real estate business. Many real estate searchers are looking for businesses that do not scam them as there are a lot of treacherous activities involving the real estate industry.
By acquiring credible backlinks, the authority of your real estate website can be improved which as a result, will improve the ranking of your website on search engines. Backlinks from authoritative websites can drive referral traffic to your website which will result in increased exposure for your business.
The association of your website with credible websites can significantly improve the authority and trustworthiness of your website.
Step #20: Create Powerful Landing Pages
A landing page is a single webpage that is designed specifically for a marketing and advertising campaign with a certain objective. Landing pages guide visitors to take a certain action.
The main purpose of landing pages is to cater to a specific audience and fulfill their needs. As a real estate business, landing pages can guide your target audience to their desired property listings.
Since landing pages are highly tailored to specific audiences, your real estate website can target more relevant audiences and drive more refined traffic.
Step #21: Focus on Engagement
Driving engagement to your real estate website is salient for your SEO strategy. Having an online presence and publishing relevant content are just the initial steps. You need to ensure that your website has great engagement that can influence your visitors to conduct business with you.
You need to place straight and direct CTAs on your website that can guide your users to perform a particular action. This way, your audience will not be blindly navigating your website. Instead, they will have a clear understanding of what to do and where to go.
You can include any real estate checklist that can help any buyer, seller, or renter. Also, by providing relevant and valuable content, you can warrant that your visitors will engage with your website.
Additionally, share your business, content, or any other information on your social media platforms to gain as much exposure as you possibly can.
Step#22: Audit your Website’s SEO Regularly
SEO is a rather slow process than any other digital marketing strategy. It is an ongoing process that needs to be constantly evaluated to ensure its effectiveness. Especially, a real estate website needs to be checked for SEO to warrant that your website is visible to your target audience.
Your SEO audit should include technical analysis, on-page optimization, off-page optimization, competitor analysis, keyword analysis, etc. By conducting a thorough SEO audit regularly, you can identify areas of improvement and rectify them.
Having a powerful SEO strategy for you as a real estate investor is salient in maximizing online visibility and gaining more presence. This in return, will generate lucrative leads for your real estate business. Consult with the guaranteed SEO services provider now to get your real estate website in the top 10 rankings in the first month.
With constantly evolving SEO tools, you must keep up with the latest trends and adapt them expertly according to your requirements. Above, we have provided a comprehensive guide to SEO that can help you tremendously in creating an SEO strategy for your real estate business.
Why is SEO important for real estate investors?
SEO is greatly important for real estate investors in attracting profitable leads and staying ahead of the competition.
How long does it take to see results from an SEO strategy?
SEO is a long-term strategy and builds gradually to provide results. It can take months to see some notable results. The key is to keep implementing the best SEO practices and monitor their performance.
What are some key SEO strategies for real estate investors to implement?
Some key SEO strategies for real estate investors include conducting keyword research, writing concise and clear meta titles and meta descriptions, optimizing website content, etc.
What are some common mistakes to avoid in SEO for real estate investors?
Some common mistakes to avoid in SEO for real estate investors are keyword stuffing, ignoring local SEO strategies, neglecting SEO audit of the website, etc.