What Is A Responsive Website?
A responsive web design as the name suggests is a website that is fluid. Essentially responsive design is the reason behind why certain websites look different depending on the device used. 5.7% of the developers in the USA are convinced that the biggest reason behind the high bounce rate is a non-responsive website which suggests poor web development skills.
Chances are you have visited a few responsive designed websites without even realizing it. One indication is that the web pages are not subjected to glitches or distortion as the responsive websites have fluidity in them. This fluidity is the responsibility of the website designer working in a website design agency
A proper website made by a website designer with responsiveness has the ability to adjust itself to best fit the screen size without diminishing or distorting the website visually. This lowers the cost that otherwise would be spent on developing dedicated websites for different devices. A responsive website provides many advantages over an adaptive website.
Why Do You Need A Responsive Web?
A responsive website by today’s standards is a necessity rather than a luxury. According to HubSpot, as of 2021, a total of 6.54% of websites were rated as responsive on all platforms. This usually prompts the need to hire a web design company for the website in order to keep up with the competition that is only increasing.
Over time with technological development and modernization, the consumers’ behavior has also been subjected to change. Moreover, if you’re a business owner a website is going to improve the chances of successful conversions. Having a responsive website makes it easier for all to view the website whilst also making it easy to share the link for viewership on other devices such as iPad.
Today, on average a web design company on average charges as much as thousands of dollars to maintain adaptive websites. Whereas for responsive websites it’s possible to get it done for a fraction of the cost.
1). Increased Traffic From All Platforms Due To Increased Accessibility
In the last two decades, smartphones and tablets have surfaced as the go-to device to surf the internet. As a result, even the leading old-school website designer changed from using adaptive websites to responsive websites. By increasing the accessibility and reachability businesses are able to improve the traffic to their official website for conversion.
Since there is no need to have a separate website for mobile and tablets it makes it easier to maintain a website for a lower cost. Websites with responsive web design help the pages to load faster. This is particularly used for e-commerce websites as it directly impacts the conversion rate. This further positively improves the traffic and with it the conversion rate allowing the business to expand and grow.
This offers the website owners a chance to grow and expand their business within the USA or abroad. Businesses cannot however bet on just the responsiveness as other factors such as layout come into play. It’s advisable to try not to get meddles in adaptive websites as it can ruin the user experience.
2). Easy To Maintain & Update Web
Responsive websites are easy to maintain. Websites generally require maintenance every now and then. This could be for a number of reasons including improvement in the website development or changes to satisfy changes in the search engine algorithms. This is a key practice for businesses as it solidifies the market position. Moreover, maintenance also entails making design changes to further improve or enhance the user experience.
You can save considerable time when making updates and changes to the website. This makes responsive websites a cost and time-effective option. Hence, the reason behind its growing popularity among small and medium business owners in the USA.
3). SEO Boost
Search engine algorithm design has undergone several updates and changes to support responsive websites. A web design company on average charges hundreds of bucks to do so in case of adaptive websites. This way smaller businesses are able to compete with corporates that rely on adaptive websites.
A singular website makes it easier to optimize the website in question. When you have a responsive website it takes away the possibility of hiring an SEO expert to optimize the website. Furthermore, this makes responsive web design a cost-effective means of optimizing and owning a website whilst getting ranking.
Search engine ranking is mainly based on the traffic incoming to the website and time spent on average by each user. Hence, having a responsive website with a high appeal increases the chances of getting a better ranking in SERPs. If you don’t know where to begin you can always refer to a web development organization to get your needs satisfied.
4). Improved User Experience Of Web
With a responsive website, it’s most likely that your website will experience an increment in traffic. A high-end user experience is likely to increase the chances of conversions as well. Improved user experience also entails making sure that the user does not have to scroll through as often as he/she would on an adaptive website.
It’s all about giving the right information at the right time. Using increasingly more popups and ads to generate income from them can turn off the user which decreases the chance of a successful conversion.
61% of total users turn away from the website if they don’t find relevant information when visiting the page. Companies have a 51% chance of making a conversion when the user experience is on point. The analytics from the responsive websites provide the consumer behavior on each device on which the website is accessible through in the USA.
Moreover, a responsive website takes care of the navigation needs and further streamlines the actual consumer journey on the website against the predicted customer journey. This paints a realistic image whilst highlighting the strategic drift between the actual and predicted performance of the website.
5). Increased Conversion Rate & Lower Bounce Rate
Responsive websites given the advantages are likely to increase the conversion rate of the consumer. The timely delivery of information with the right CTAs can drastically improve the conversion rate. At times websites have the right information, however, the lack of navigation makes it difficult to make conversions as visitors look out for a higher quality user experience with the website. Any website designer can make the lead conversion better with a lower bounce rate.
A lower bounce rate further increases the chances of gain in the ranking on the SERPs. Moreover, this provides better analytics that further highlights the shortcomings to allow fixing of the issues on the website. This can further highlight and uncover further issues that exist on the website. Moreover, responsive websites have other benefits that are key in reducing the bounce rate of the users paying a visit to the website.
See Also: How To Create A Website: The Ultimate Guide To Web Design
A responsive website is a fluid website that does not need adjustment in the design or the code to appear on various platforms. And yes, a responsive website is quite relevant today; in fact, it is an innovative solution for the future. It is going to revolutionize website ownership once Web 3.0 hits the counters. Get help through web development services from the leading web design company in the USA to get your needs sorted.